- Sallie Mae (Newark, DE)
- …laws (eg, CAN-SPAM, GDPR). + Analysis and Optimization + Conduct A/ B testing on marketing automation workflows and digital assets to improve engagement and ... **What You'll Contribute** Drive personalized, data-driven customer engagement across multiple digital channels with specific focus on Email, SMS, and Owned Web.… more
- AAA Mid Atlantic (Wilmington, DE)
- AAA Club Alliance is currently seeking a Digital A/ B Testing Senior Specialist at any of the following locations: Wilmington, DE - Worthington, OH or ... optimization strategies. + Oversee the utilization and administration of digital testing tools, including Adobe Target, ensuring...Proven experience in leading A/ B and multivariate testing initiatives. + 3-5 years of digital … more
- Baylor Scott & White Health (Dover, DE)
- …experience with data visualization tools like Power BI . Deeply familiar with A/ B testing platforms such as Amplitude Experiment, Optimizely or Google Optimize ... role in helping Baylor Scott and White Health develop the future of our digital products and platforms, including our flagship mobile app, myBSWHealth. You will work… more
- Lumen (Dover, DE)
- …results and identify whitespace opportunities. + Innovation & Experimentation: Lead A/ B testing and experimental design initiatives to validate hypotheses ... the world and shape the future. **The Role** The Senior Growth Marketing Manager - Campaign Analytics is a...growth opportunities. + Lead the measurement and analysis of digital channels (web, email, paid media, social) to understand… more
- Coinbase (Dover, DE)
- …your company (from startup to mid-size). * Experience with growth experiments or A/ B testing frameworks. * You have experience with Blockchain technology (such ... large financial institutions. We enable institutions to custody their digital assets and participate in the crypto economy in...them. * Work with engineers, designers, product managers and senior leadership to turn our product and technical vision… more
- Cengage Group (Wilmington, DE)
- …analysis, and student outcome metrics + Lead the design and governance of A/ B testing and experimentation frameworks to evaluate features, optimize experience ... confident learner, and we are looking for a Lead Digital Product Analytics to help achieve that goal. **Role... customer experience need to be changed, set up A/ B tests to identify customer response to product changes… more
- OneMain Financial (Wilmington, DE)
- …leadership with experience in digital marketing, web analytics, landing page A/ B testing , SEO, customer path analysis, and knowledge of omnichannel customer ... and the latest customer-centric marketing knowledge to build, socialize, and execute digital conversion and website strategies. Digital marketing is the primary… more
- OneMain Financial (Wilmington, DE)
- …mail cadence, segmentation of prospects, incorporation of new data sources, and ongoing A/ B creative testing process. + Re-evaluate and improve our holdout ... to detail. Ability to partner well with peers and senior leaders outside of analytics within our marketing team...SAS, R, or Python. Experience leveraging data visualization and digital marketing tools such as Power BI + Innovative… more
- JPMorgan Chase (Wilmington, DE)
- …Deployment (CD); web accessibility including standards: WCAG, ADA, or Section 508; A/ B testing and data-driven experimentation; developing test strategy plans ... between business user and implementation team while communicating effectively with senior leadership to maintain awareness about content and feature production,… more
