- The Coca-Cola Company (Atlanta, GA)
- The ** Sr Director , Modeling and Measurement ** is responsible for leading the development and deployment of advanced marketing measurement frameworks ... inform marketing plans and drive tangible business impact. As the head of the Modeling & Measurement function, you will oversee a team of data scientists… more
- The Coca-Cola Company (Atlanta, GA)
- …in areas like retail media networks, shoppable media, and AI-powered targeting. Critically, the Sr . Director II embeds robust measurement and analytics in ... person will report to the VP of IMX. The ** Sr . Director II, Connections & Media** -...ROI, agency leadership, 1/2/3 party data expertise and governance, measurement & analytics, brand safety and governance, and enablement… more
- The Hertz Corporation (Atlanta, GA)
- …most trusted mobility brands. As part of this evolution, we're seeking a Senior Director , Marketing, to lead the strategy, integration, and performance of ... Manage, mentor, and develop three direct reports ( Director of Growth Marketing, Director of Marketing Programs, and Sr . Manager of CRM & Lifecycle),… more
- Emory Healthcare/Emory University (Atlanta, GA)
- …transparency, explainability, and compliance with regulations + Establish AI measurement framework tracking model performance, business impact, and ethical ... & analytics: Understanding of AI/ML applications in healthcare, predictive modeling , automation technologies, responsible AI principles + Benefits design: Knowledge… more
- Cengage Group (Atlanta, GA)
- …to help achieve that goal. **Role Overview:** We are seeking an experienced Lead/ Director Product Analytics to be responsible for the evolution of our product ... leader with vision on digital learning intelligence and student engagement measurement . This role blends strategic vision, analytical difficulty, and hands-on… more
- IHG (Atlanta, GA)
- …**Your Day-to-Day** + Lead the design and execution of sophisticated measurement frameworks, including Marketing Mix Modeling (MMM), Multi-Touch Attribution ... a technical team, preferred + Proven ability to influence senior stakeholders through clear, compelling storytelling and data-driven recommendations **Location**… more