- Publicis Groupe (New York, NY)
- …that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people ... Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more. **Overview** The Director , Investment + Insights and Optimizations directly supports the Owned &… more
- Publicis Groupe (New York, NY)
- …actionable segmentation, targeting, and measurement strategies + Partner with creative, media , and commerce teams to embed audience insights into end-to-end ... and serve as business owners of CoreAI. **Overview** The Director , Audience Strategy at Alpha Labs will...data, syndicated tools, and bespoke research + Build strategic audience frameworks that inform ecosystem-wide communications and media… more
- New York Times (New York, NY)
- …the truth and help people understand the world. + You will report to Senior Director , Measurement , Audience , & Insights. Basic Qualifications: + 8+ years of ... journalism so good that it's worth paying for. About the Role The Director , Measurement will lead the team responsible for evaluating campaign effectiveness… more
- Dow Jones (New York, NY)
- …ASX: NWS, NWSLV). About the Role: Dow Jones is seeking an experienced, data-driven Director of Paid Media to lead our full funnel, multi-channel performance ... a $10M+ annual media budget across platforms and markets to increase audience reach, maximize acquisition volume and deliver on CPO goals. + Manage, mentor,… more
- CVS Health (New York, NY)
- …and champion emerging ad formats-ensuring CMX remains at the forefront of retail media creativity. As the Director of Product Management - Creative AdTech, ... with heart, each and every day. **Position Summary** CVS Media Exchange (CMX) is dedicated to driving measurable outcomes...consumers, and convert CVS consumers to shoppers. As the Director of Product Management - Creative AdTech, you will… more
- Acxiom (New York, NY)
- …to achieve client and internal KPIs and benchmarks. Assess measurement and media strategies to understand their impact on audience performance in campaigns. ... developing data-driven solutions for life sciences focused programmatic advertising and social media . Reporting to the Senior Director Acxiom Health, this role… more
- VaynerMedia (New York, NY)
- …ensure alignment with client objectives. + Leverage first-party data to enhance audience targeting and media effectiveness, partnering with technical teams on ... companies. In a Nutshell VaynerMedia is searching for a Director , Analytics. The primary role of the Director...social media . + Deep understanding of digital media channels, measurement methodologies, and performance marketing.… more
- Publicis Groupe (New York, NY)
- … data partners and internal agency counterparts + Guide and drive use of audience data to impact media strategies for client account(s) based on overall ... audience groups + Prepare & present data strategy presentation and drive integration in media plan focused on audience details + Manage and grow Manager via… more
- Publicis Groupe (New York, NY)
- …and sociology, psychology, and other liberal arts disciplines. **Overview** The Associate Director , Media Analytics and Insights is responsible for the ... **Company description** Spark Foundry is a global media agency that exists to bring HEAT -...of data-driven insights into Spark Foundry's planning, investment, and measurement processes. Additionally, the role requires the candidate to… more
- Publicis Groupe (New York, NY)
- …micro-segmentations, predictive signals for journey mapping, segment-based adjustment to media response curves, longitudinal cohort measurement , AI-enabled ... unified and fluid organization, Publicis Groupe partners with its clients across communication, media , data and technology to ensure access to the full breadth of… more