- NBC Universal (Orlando, FL)
- …journey within campaigns, products and events. Leverage findings from top-down marketing mix modeling results, bottom-up attribution models and consumer and ... of the Cross Channel Attribution measurement platform which consists of top-down marketing mix modeling and bottom-up attribution. + Leverage top-down marketing … more
- Doosan Bobcat (West Fargo, ND)
- Media Strategy Manager Sr Last Updated... measurement and attribution strategy, including setting channel KPIs, media mix modeling , and performance ... your career with a worldwide leader. Job Information The Media Strategy Manager Sr is a strategic,...generation with long-term brand growth. + Advanced knowledge of media mix modeling , attribution, analytics… more
- Lowe's (Mooresville, NC)
- …Guide collaboration with Data Analytics and agency partners to advance marketing mix modeling (MMM) and attribution methodologies that support enterprise ... **Your Impact** The ** Manager , Media Analytics** leads the measurement,...home improvement, or CPG environment. + Familiarity with marketing mix modeling (MMM), multi-touch attribution (MTA), and… more
- Two95 International Inc. (New York, NY)
- …analysis, ROI modeling , lifetime value analysis, cross channel analysis, media mix analysis and brand research *Produce easy-to-understand, error-free, and ... Title: Digital & Social Media Analytics Manager Duration: 6 months could go perm Location: New York City, NY Responsibilities: *Perform hands-on analyses on… more
- HCA Healthcare (Nashville, TN)
- …compliant, and aligned with enterprise marketing goals. Key areas of focus include media mix modeling , attribution frameworks, dashboard development, and ... recommendations to improve media ROI. + Support media mix modeling (MMM) and...+ Experience with tag management systems (eg, Google Tag Manager ). + Strong analytical and problem-solving skills. + Excellent… more
- Kohl's (Menomonee Falls, WI)
- …reporting systems + Implement advanced measurement methodologies (incrementality testing, attribution models, media mix modeling ) to prove business impact + ... insights and recommendations to optimize targeting, creative and channel mix + Influence media network strategy by...targeting, creative and channel mix + Influence media network strategy by connecting insights to broader company… more
- ASM Global (El Paso, TX)
- …recommend activation concepts. + Support collaborative planning with agencies to refine media mix modeling , creative direction, andcampaign timing. Datafy ... SUMMARY The Strategic Marketing Manager (SMM) serves as a key architect of...Live, and El Paso Water Parks. By blending analytics, media strategy, and market research, the SMM deepens Destination… more
- BioLife Plasma Services (Bannockburn, IL)
- …with our media agency to ensure we are maximizing the output of our media mix model (MMM) partner. + Deep understanding and experience with creating and ... a subsidiary of Takeda Pharmaceutical Company Ltd._ **_OBJECTIVES/PURPOSE_** The Sr. Manager of Marketing Science drives and executes strategic initiatives that… more
- Publicis Groupe (Chicago, IL)
- …in traditional and digital media research (control/exposed methodologies, market mix modeling ) + Experience with statistical software packages, especially ... 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in...Company, McDonald's, Novartis, Samsung, Visa and more. **Overview** The ** Manager , Insights & Strategy** , will champion a people-first… more
- General Motors (Lansing, MI)
- …advanced degree preferred. + Strong expertise in performance marketing analytics, including media mix modeling , attribution analysis, audience segmentation, ... location three times a week, at minimum. **The Role** The Group Strategy Manager , Marketing Applied Sciences (MAS) will lead the Corporate Brands squads, serving as… more