- US Bank (Minneapolis, MN)
- …insights and report on performance. Within this team, we are seeking a Marketing Mix Modeling (MMM) Product Owner to lead the strategy, delivery, and ... alongside the marketing lifecycle of the various segments, the Marketing Analytics Product Owner team is enabling those analysts with the data, tools,… more
- US Bank (Atlanta, GA)
- …A key responsibility is ensuring that experimentation results are systematically integrated into Marketing Mix Modeling (MMM) to calibrate models, validate ... you excel at-all from Day One. **Job Description** The ** Marketing Test & Learn Product Owner** is...to advanced measurement approaches (MMM, MTA, causal inference, uplift modeling ). Tag: INDMO * **Th** **is** **role offers a… more
- NBC Universal (Universal City, CA)
- …that simplify complex analyses into actionable insights and recommendations + Media mix modeling or multi-touch attribution modeling experience + ... looking for a highly talented individual to join the Product & Marketing Analytics team. The team...ROI. + Measure A/B testing, customer segmentation, and predictive modeling to enhance targeting and personalization. + Partner with… more
- Ford Motor Company (Dearborn, MI)
- … marketing analytics areas such as customer segmentation, lifetime value (LTV) modeling , campaign optimization, media mix modeling , or attribution ... We are seeking a highly skilled and experienced Senior Data Scientist specializing in Marketing Analytics to join our dynamic team. In this role, you will be… more
- Crate & Barrel (Chicago, IL)
- …Retail Digital Marketing experience (a MUST) + Experience with media mix modeling , brand health tracking, lift studies, and other pertinent methodologies ... design, then join the team as a Director, Performance Marketing . The Director, Performance Marketing will oversee...and learning in this space + Experience with Media Mix Modeling , brand health tracking, lift studies,… more
- Terumo Medical Corporation (Somerset, NJ)
- …forecasting, budgeting, market analysis, product portfolio strategy, positioning, and full marketing mix ( product , price, promotion, and distribution) to ... the US This includes setting and overseeing strategic direction for TIS Sales, Product Marketing , and Marketing Communciations and Brand Experience. This… more
- Sony Pictures Entertainment (Miami, FL)
- …assets that support campaigns and experimentation. 5% - Define the value of LTV in the marketing mix for different lines of business. 5% - Play an active role in ... opportunities, building scalable growth frameworks, and driving cross-functional initiatives across Product , Engineering, Data, and Marketing . We are seeking a… more
- Improveit Home Remodeling (Columbus, OH)
- …and org structures as needed to support our aggressive growth goals and evolving marketing mix . Marketing Strategy & Execution + Own the go-to-market ... Calling all OHIO Home Services Marketing Pros - This Is Your Moment. If...+ Build robust test-and-learn roadmaps to continuously optimize channel mix , creative, messaging, and targeting strategies. Funnel Strategy &… more
- Travel + Leisure Co. (Orlando, FL)
- …and overall marketing and channel effectiveness. + Collaborate with marketing , product , and analytics stakeholders to define campaign measurement plans ... enthusiastic, and customer-centric + Advanced knowledge in Campaign Attribution Framework, Mix Media Modeling , and Incrementality + Hold Out performance… more
- OneMain Financial (Wilmington, DE)
- …visualization platforms a plus (PowerBI, Tableau). + Prior experience with media mix modeling , multi-touch attributions, and digital channel strategies. + ... **Manager, Marketing Analytics** **Location: Wilmington, DE (Hybrid)** OneMain is currently seeking a dynamic and experienced Manager of Marketing Analytics to… more
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