• Digital Marketing Manager

    Chris Craft (Sarasota, FL)


    Chris-Craft is a premium boat manufacturer participating in the luxury goods industry looking for an enthusiastic Digital Marketing Manager who wants to be part of a great team building a world-class product.

     

    We are looking for someone with a track record of coming into new organizations and winning the respect and admiration of those you work with and building strong relationships.

     

    The Digital Marketing Manager at Chris-Craft is an essential part of the Marketing Team, responsible for developing, implementing, and optimizing our digital marketing campaigns to promote the Chris-Craft brand. The Digital Marketing Manager plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and leads that translate into sales.

     

    If you've been looking for the opportunity to be part of a company that is rapidly growing, you welcome challenges and work well as part of a team or on you own, then look no further.

     

    Duties / Responsibilities

     

    + Oversee and assist with production of all marketing materials including ad pages, collateral, website, brochures, and signage, while retaining the Chris-Craft brand image.

    + Maintain and populate our customer facing websites - chriscraft.com and chriscraftdealers.com - constantly optimizing for best usability.

    + Evaluate and improve metrics that drive our sales through monitoring our website traffic, leads, and target audience.

    + Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

    + Plan digital marketing campaigns, including web, SEO/SEM, email, and social media as well as measuring and reporting on performance.

    + Maintain and improve upon our digital platforms- MyChrisCraft App and Salesforce CRM system.

    + Work with the Marketing, Sales, and Customer Service Teams to brainstorm strategies that improve the customer experience.

    Requirements:

    + Bachelor’s degree in marketing or a related field preferred

    + Proven work experience in digital marketing

    + Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

    + Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

    + Experience in optimizing landing pages and user interfaces

    + Solid knowledge of website analytics tools

    + Working knowledge of HTML, CSS, and JavaScript development and constraints

    + Strong analytical skills and data-driven thinking

    + Up-to-date with the latest trends and best practices in online marketing and measurement

    + Ability to work independently and as part of a team

    + Good verbal/written communication skills

     

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