• Marketing Operations Manager

    Rensselaer Polytechnic Institute (Troy, NY)


    Marketing Operations Manager

     

    Work type: Full Time

     

    Categories: Staff, Communication and Media, CFHE

     

    Who we are

     

    Why Rensselaer? Join Rensselaer Polytechnic Institute's dynamic global community of changemaker including some of the world’s leading researchers, students, alumni, and faculty who ask the important questions and devise the scientific and technological innovations that make the world a better place for all of humanity.

     

    Nestled on a beautiful 275-acre campus in upstate NY, Rensselaer is home to five schools, 32 research centers, three makerspaces, an observatory, one of the world’s fastest supercomputers, and IBM's Quantum System One - the first university-based quantum computer in the world.

     

    Are you ready to change the world? Apply now!

    Job Summary

    The Marketing Operations Manager will play a critical role in managing the infrastructure, processes, and tools necessary to support RPI’s marketing initiatives. The Manager will implement and optimize marketing technology, develop workflows, analyze performance, and enable cross-departmental collaboration to achieve university goals. This position reports to the Associate Vice President, Marketing and Communications in The Office of Community Engagement and Communication (OCEC).

    Responsibilities include:

    + Develop, implement, and optimize marketing workflows and processes to support strategic initiatives across the university

    + Manage and maintain marketing technology platforms (CRM, CMS) ensuring optimal performance and integration

    + Analyze marketing performance data to provide actionable insights to inform decision-making

    + Oversee the development and maintenance of marketing dashboards, including for data collection, and KPIs

    + Manage vendor relationships for marketing tools and services

    + Ensure compliance with brand guidelines, data privacy regulations, and industry best practices

    + Identify opportunities for process improvements and implement solutions to drive marketing efficiency

    + Support budget planning and tracking for marketing operations and campaigns

    Minimum Qualifications

    + B.A. in Marketing, Communications, or a related field

    + Five (5) or more years of experience in marketing operations or a related role

    + Technically savvy with strong marketing technology experience

    + Experience managing budgets

     

    Applicants must meet stated minimum education and experience requirements.

    Preferred Qualifications

    + Experience in higher education or comparable environment is a plus

     

    Minimum Knowledge, Skills, and Abilities

     

    + Strong proficiency with marketing technology including email platforms, CMS, CRM, analytics (e.g., Monday.com, Slate, Salesforce, Google Analytics)

    + Strong analytical skills with the ability to gather and interpret data and provide insights

    + Excellent project management and organizational skills

    + Strong interpersonal and communication skills for cross-functional collaboration

     

    Preferred Knowledge, Skill, and Abilities

     

    + Knowledge of higher education marketing is a plus.

     

    Shift

     

    Business Hours, Monday through Friday. Weekends or evenings occasionally required.

     

    This position is eligible for hybrid or remote work options.

     

    Travel

     

    Local travel between campus locations only

     

    Driving

     

    Incidental driving possible, but not required

     

    Starting Salary/Rate

     

    Expected hiring range: $70,000 - $90,000

     

    Pay transparency disclosure: The selected candidate’s salary will be determined based on factors that include the available budget, internal equity, and the final candidate’s qualifications, experience, education and other job-related credentials. This hiring range is provided as Rensselaer’s good faith estimate of the expected hiring range at the time of posting.

     

    Application instructions

     

    Follow the on-screen prompts to create a brief online profile. Please be ready to upload your resume and cover letter.

     

    If you need assistance with the online application process, please contact [email protected].

     

    Job Posted Date

     

    Applications will be accepted until the position is filled.

     

    Total Compensation and Benefits Information

     

    Rensselaer’s Total Compensation Program is designed to provide stable pay growth, a comprehensive and affordable benefits package, and a comprehensive and affordable retiree medical and prescription plan. Our goal is to provide you and your family with a comprehensive health and welfare program as an umbrella of financial security and protection during your employment. For more information, please visit Benefits | Human Resources (rpi.edu) (https://hr.rpi.edu/benefits) .

     

    Rensselaer is committed to the cultivation of a community that is welcoming, inclusive, and above all values learning. We welcome candidates who bring a variety of perspectives to Rensselaer’s work and campus communities. Rensselaer Polytechnic Institute is an Equal Opportunity Employer.

     

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or gender identity, national origin, disability status, protected veteran status, or other characteristic protected by law.

     

    Advertised: 26 Feb 2025 Eastern Standard Time

    Applications close:

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