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Company description

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Overview

The SVP, Audience Strategy at Alpha Labs will lead the charge in identifying and activating growth audiences across a connected consumer journey. This role will operate at the leading edge of new business pursuits and strategic innovation—uncovering white space opportunities and architecting breakthrough, data-driven audience solutions that differentiate Publicis Groupe in the market.

The SVP, Audience Strategy will partner across the broader company to spearhead groundbreaking AI-driven advertising solutions. This includes leading thinking on new business pitches and key client engagements to innovate never-been-done-before proprietary ideas. Collaborating with Groupe Solutions leads and business development teams to employ Publicis AI products and exclusive data tools.

Responsibilities

The ideal candidate will:

+ Identify audience growth opportunities and whitespace using first- and third-party data, syndicated tools, and bespoke research

+ Lead the development of strategic audience frameworks that inform ecosystem-wide communications and media planning

+ Translate behavioral, attitudinal, and contextual data into actionable segmentation, targeting, and measurement strategies

+ Partner with creative, media, and commerce teams to embed audience insights into end-to-end campaign planning

+ Collaborate with CoreAI and data science teams to evolve audience intelligence tools and develop predictive planning models

+ Work with new business teams to embed cutting-edge audience thinking into pitches, pursuits, and high-impact client engagements

+ Act as a senior strategic voice with key clients, shaping narratives around personalization, addressability, and consumer behavior

The ideal candidate should have a deep understanding of AI strategy, media technology, and experience design. They should have direct experience with business development, project management, product marketing, AI product development, agency service frameworks, and organizational design in the context of emerging technologies.

Your Impact

+ **Audience Intelligence Innovation:** Lead the development and deployment of advanced audience strategies that help Publicis Groupe win new business and solve complex marketing challenges

+ **Strategic Leadership:** Connect the dots between data, culture, and commerce to create connected audience experiences that feel bold and bespoke

+ **Growth Acceleration:** Deliver measurable impact by identifying new audiences, unlocking demand, and engineering modern paths to conversion

+ **Cross-Disciplinary Collaboration:** Fuse insight, storytelling, and technology into strategies that resonate across creative, media, and technology teams

Candidates stand out when they:

+ Combine strategic vision with hands-on execution in high-pressure pitch environments

+ Thrive in fast-paced, entrepreneurial teams that prioritize innovation and experimentation

+ Can make the complex simple and the theoretical actionable

+ Possess an instinct for cultural signals, behavioral shifts, and emerging data opportunities

Qualifications

Qualifications

The successful candidate should have:

+ 10 years of deep industry experience with marketing & media agencies and/or client-side marketing organizations

+ Expert understanding in marketing science, advertising effectiveness, media marketplace and ecosystem, ad-tech landscape, and ever emerging AI technologies

+ Proven track record of driving innovation and cross-functional collaboration in the field of advertising, with the ability to translate complex technical concepts into business value.

+ Experience developing presentations and client narratives with executives and cross functional teams

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .

Compensation Range: $176700 - $288,765 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be June 21, 2025.

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.