"Alerted.org

Description

Marketing Analyst (Intermediate Level)

Job Type: 1 Year Contract Role, Potential extension

Position Summary:

We are seeking a highly motivated and skilled Social Strategist to join our team. As a Social Strategist, you will play a pivotal role in developing and executing impactful cross-platform social media strategies targeted at active retail investors. Your responsibilities will include campaign strategy development, project management, crafting engaging post copy, ideating social media creatives, liaising with agency partners for paid, organic, and influencer media efforts, and collaborating with traffic and compliance teams to deliver assets on time.

Key Responsibilities:

+ Develop and manage innovative cross-platform social media strategies targeting active retail investors.

+ Write compelling and creative post copy tailored for social media platforms.

+ Create and oversee campaign strategies, ensuring they align with organizational goals and timelines.

+ Lead project management efforts, including timely delivery of assets and adherence to compliance standards.

+ Collaborate with internal teams, agency partners, and external stakeholders to execute and optimize paid, organic, and influencer media efforts.

+ Manage end-to-end creative development processes, including working with graphic designers and other professionals.

+ Conduct regular strategy and reporting meetings with internal and external stakeholders.

Requirements

Required Skills and Qualifications:

+ Experience: Minimum of four years in social media marketing and/or within a marketing agency is required. Experience or knowledge in investment management topics or the financial advisory marketplace is a plus.

+ Platform Expertise: Proven familiarity in building and managing campaigns across Meta (Facebook/Instagram), Reddit, YouTube, DV360, and TikTok.

+ Social Media Savvy: Avid social media user with a strong interest in social media marketing trends.

+ Detail Orientation: Exceptional attention to detail with robust project management, organizational, and communication skills.

+ Leadership: Must be comfortable leading strategy and reporting meetings with both internal and external stakeholders.

+ Social Copywriting: Excellent ability to craft social-first copy is required. Must be willing to complete a strategy and copywriting exercise as part of the selection process.

+ Creative Collaboration: Hands-on experience creating and editing social media copy, overseeing creative processes, and collaborating with designers and other creative professionals.

+ Influencer Marketing: Experience in planning and implementing influencer marketing strategies is preferred.

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