• Digital Marketing Manager, Brand Marketing

    Amazon (Seattle, WA)


    Description

    Do you want to help Brand Owners build better brands while ensuring the best possible customer experience within the Amazon Store? Do you have the ability to use data and customer research to develop marketing campaigns and create scalable solutions that help drive the necessary actions for brands to stand out to customers?

     

    The Brand Experience (BX) Marketing team is looking for Digital Marketing Manager who will be a key team member contributing towards the successful implementation of our campaign roadmap. The Digital Marketing Manager will implement and execute global digital campaigns, including the successful build and launch of email, web, social, and paid media campaigns across various geographies and languages. Our ideal candidate has experience building, deploying, and activating multi-channel marketing campaigns, possesses a baseline of technical expertise with contemporary marketing automation platforms, and has demonstrated solid experience with email marketing and marketing automation.

     

    Key job responsibilities

     

    - Manage digital marketing campaign execution (email, web, digital) that aligns with business objectives inclusive of QA, deployment, and reporting

     

    - Maintain best-in-class operational excellence across the campaign workflows and campaign reporting

     

    - Evaluate campaign performance using multiple data points and methodologies

     

    - Own and manage campaign testing and experimentation roadmap with clear insights and actions

     

    - Implements the targeting, customer segmentation, and list maintenance for digital campaigns

     

    - Own weekly campaign report and ongoing attainment evaluation with organization-wide audiences including senior leadership

     

    - Collaborates with Product Marketing, Channel Managers, in-region Marketing teams, Research, and other internal stakeholders to create customer obsessed experiences for sellers and brand owners against shared goals

     

    About the team

    About the Brand Experience org:

    The Brand Experience (BX) organization creates, builds and leads innovation for Brand Owners in the Amazon store. Our growing portfolio of BX tools enable brands to grow their brand awareness, improve their consideration, increase their conversion, and build brand loyalty. We have a broad mix of experience, tenures, and roles within our organization. We strive to create an open environment that allows a diverse set of team members to expand on their strengths and grow in their opportunity areas in order to drive their longer term career success.

    Basic Qualifications

    - 5+ years of professional non-internship digital marketing experience

     

    - Bachelor’s degree

     

    - Experience building, executing, and scaling marketing campaigns

     

    - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

    Preferred Qualifications

    - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

     

    - Experience utilizing automated marketing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

     

    Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

     

    Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

     

    Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.