• Marketing Manager, Family of Apps Solutions…

    Meta (Menlo Park, CA)


    Summary:

    Meta is seeking a Marketing Manager, Family of Apps Solutions Marketing who is passionate about helping businesses use technology to grow to support our portfolio of family of apps business solutions. Experience in creator marketing is a plus.The successful candidate will have experience in crafting impactful global marketing strategies that drive results. They will be a masterful storyteller that possesses exceptional skills in creating original, effective positioning, messaging, and content that resonates with varied audiences. Experience distilling complex concepts into clear, compelling narratives is essential.As this role is highly cross-functional and will work closely with Product Marketing, Industry and Audience Marketing, Sales, Research, Communications and more, they’ll demonstrate a proven track record of success in cross-functional collaboration.

    Required Skills:

    Marketing Manager, Family of Apps Solutions Marketing Responsibilities:

    1. Set strategy and direction for a subset of Meta’s family of apps business solutions that brings solutions to life and drives outcomes.

    2. Understand and communicate the industry and competitive landscape and Meta’s role within it.

    3. Craft simple, compelling and distinct positioning that helps shape and transform how businesses understand what we offer.

    4. Create source code messaging and materials for your area of business, translating positioning into enablement (e.g., decks, guides) that empower internal partners to scale the strategic thinking and messaging to small and large advertisers around the world.

    5. Measure the success of marketing efforts to understand what’s working and shape plans for the future.

    6. Collaborate with key partners within Product Marketing, Industry and Audience Marketing, Sales, Research, Communications, etc. to understand their needs and identify opportunities to collaborate and activate. Consult to ensure messaging manifests consistently across the activations that matter most.

    Minimum Qualifications:

    Minimum Qualifications:

    7. BA/BS degree in business or a related field

    8. 7+ years of experience developing strategy, product positioning, messaging, enablement and marketing programs, including product marketing, strategic planning, communications planning, or business strategy roles in marketing organizations or advertising agencies

    9. Experience using data to inform marketing decisions

    10. Experience with the digital advertising landscape

    11. Experience synthesizing complex technology products and client needs into simple, powerful stories

    12. Communication and presentation experience

    13. Project management experience and prioritization

    14. Experience operating in cross-functional roles

    15. Experience with agile development methodologies and experience working in a fast-paced, iterative environment

    16. Experience with Google Workspace (G Suite) and PowerPoint

    Preferred Qualifications:

    Preferred Qualifications:

    17. Experience with creator marketing solutions and engaging formats (i.e. short form video etc.)

    Public Compensation:

    $122,000/year to $176,000/year + bonus + equity + benefits

    **Industry:** Internet

    Equal Opportunity:

    Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

     

    Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].