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  • Manager, Marketing Operations & Strategic Planning

    Manulife (Boston, MA)



    Apply Now

    John Hancock is a leading international financial services provider driven by the mission of making decisions easier and lives better. We are hard at work transforming our organization into a digital, customer-centric market leader – evolving our customer interactions into innovative, immersive, and highly functional digital experiences delivering high value.

     

    The Manager of Marketing Operations & Strategic Planning will report to the AVP, Portfolio Oversight and will be responsible for leading operations for the US Marketing, Advanced Analytics and Behavioral Insurance teams. This role involves strategic planning, optimizing processes, budget planning and tracking, and driving cross-functional collaboration to enhance marketing efficiency and impact. The ideal candidate will have a strong background in marketing operations, strategic planning, budget management, and a proven ability to lead teams and drive results.

    Position Responsibilities:

    - Collaborate with the marketing leadership team to define strategic priorities and ensure successful execution of marketing initiatives.

     

    - Partner with team members to drive John Hancock's transformation and strategic priorities, represent the team on cross-functional work, identify issues, escalate as required, and recommend solutions to keep priorities on track.

     

    - Lead the development and implementation of comprehensive marketing operations strategies that align with overall marketing and business objectives.

     

    - Identify and implement process improvements to increase the efficiency and effectiveness of marketing operations.

     

    - Effectively document and communicate new and changed processes to key department stakeholders prior to implementation.

     

    - Serve as the primary point of contact for all US Marketing compliance, privacy, and risk review requests.

     

    - Lead procurement efforts for the US Segment Marketing and Behavioral Insurance team.

     

    - Liaison with real estate (e.g., assigning workstations, notifying of technology issues).

     

    - Manage agenda development and planning logistics for function-wide team meetings.

     

    - Lead small- and large-scale Marketing and Behavioral Insurance projects.

     

    - Develop executive-level presentations and reports to communicate progress, achievements, and challenges related to the delivery and execution of strategic projects.

     

    - Manage timely and accurate function-wide reporting, including the monthly marketing review (MMR), bi-weekly CMO updates, and monthly expense reports.

     

    - Continuously optimize and innovate reports by offering thought leadership, coaching teams for improved inputs, facilitating meetings as needed, and ensuring accuracy and relevancy of content.

     

    - Monitor expenses against all cost centers under Marketing, Advance Analytics, and Behavioral Insurance.

     

    - Facilitate monthly expense reviews with the leadership team to ensure adherence to the plan and request accruals and reclasses as needed with the Finance team.

     

    - Support headcount planning by accurately documenting changes in staffing and financial impact.

     

    - Flag risks to AVP, Portfolio Oversight, and CMO when expenses exceed the plan.

     

    - Serve as Business Continuity Lead for the US Marketing, Advance Analytics, and Behavioral Insurance teams.

     

    - Maintain SharePoint permissions and conduct quarterly audits to ensure file access for the team while managing risk exposure.

    Required Qualifications:

    - Bachelor's degree or equivalent (minimum 5 years) work experience.

     

    - Experience leading and facilitating working sessions with both teams and leaders.

     

    - Excellent interpersonal, written, and oral communication skills, with a proven ability to engage stakeholders across multiple levels of the organization.

     

    - Confirmed digital acumen and experience in prioritizing and handling multiple initiatives simultaneously.

     

    - Ability to facilitate and enable clear, succinct communication between cross-functional partners.

     

    - Strong relationship-building skills to build effective working relationships with business leaders.

     

    - Experience designing, developing, and implementing marketing and digital processes and ways of working that bring agility to teams, as well as rolling out new organizational capabilities.

     

    - Knowledge of digital marketing best practices and leading measurements.

     

    - Confirmed experience working in Teams, SharePoint, and other Microsoft PowerApps.

    Preferred Qualifications:

    - Experience working with Adobe Marketing Solutions (CDP, Marketo, Workfront) is a plus.

     

    \#LI-Hybrid

    \#LI-JH

    Acerca de Manulife y John Hancock

     

    Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com .

     

    Manulife es un empleador que ofrece igualdad de oportunidades

     

    En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.

     

    Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a [email protected] .

     

    Ubicación principal

     

    Boston, Massachusetts

     

    Modalidades de Trabajo

     

    Híbrido

     

    Se prevé que el rango salarial esté entre

     

    $90,225.00 USD - $162,405.00 USD

     

    Si se está postulando para este puesto fuera de la ubicación principal, póngase en contacto con [email protected] para conocer el rango salarial de su ubicación. El salario real variará según las condiciones locales del mercado, la geografía y los factores relacionados con el trabajo pertinentes, como conocimiento, habilidades, calificaciones, experiencia y educación/capacitación. Los empleados también tienen la oportunidad de participar en programas de incentivos y obtener una compensación de incentivos vinculada al desempeño comercial e individual.

     

    Manulife/John Hancock ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar. También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de ahorro 401(k) o de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera. Nuestro generoso programa de días libres pagos en EE. UU. contempla hasta 11 días festivos, 3 días personales, 150 horas de vacaciones y 40 horas de licencia por enfermedad (o más cuando lo exija la ley) por año, y ofrecemos todos los tipos de licencias contempladas por la ley.

     

    Conozca sus derechos (https://www.dol.gov/agencies/ofccp/posters)

     

    Permiso Familiar y Médico

     

    Ley de Protección del Empleado contra el Examen Poligráfico (https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf)

     

    Derecho al Trabajo

     

    Verificación Electrónica (E-** **Verify** **)

     

    Transparencia Salarial (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_%20English\_formattedESQA508c.pdf)

     

    Company: John Hancock Life Insurance Company (U.S.A.)

     


    Apply Now



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