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Statement of the job

UMFK is seeking to hire a Customer Relationship (CRM) and Social Media Manager.

The primary responsibility of the Customer Relationship (CRM) and Social Media Manager is to set up, create, manage, track, and report on communications to support new student enrollment efforts. This position reports to the Executive Director of Marketing and Brand Management and collaborates with Admissions to design and implement effective CRM communication strategies, customizing CRM software to meet the strategic needs for each target audience, maintain data integrity within the CRM and outside software services, develop and maintain messaging and manage the input of various data sources. This position is responsible for researching, and recommending CRM and Text Messaging add-ons, integrations, and other tools needed to support communication efforts, and is responsible for providing training and support for users. The position will also manage social media marketing efforts and will be integral to developing unique content to reach prospective and current students, community stakeholders, and beyond. The manager will also be responsible for following brand standards and personality, securing proper placement for content, and working with the Executive Director for advertising recommendations.

The salary for this position is $54,000 plus a 10% employer contribution to the UMS retirement plan. Additional benefits (Single Page Benefits-UMPSA (https://docs.google.com/document/d/1S0\_UGMgv2YL\_ao\_0NWjozh3wuQpLbHT3/edit) ) include medical, dental, vision, and tuition waiver programs for employees and dependents. The UMS is a recipient of the Wellness Councils of America’s Well Workplace Award and offers wellness programs.

Essential Duties: (Note: The University reserves the right to change or assign additional duties as necessary)

+ Oversees a diverse communication plan that includes the use and creation of texting campaigns, call campaigns, Marketing Cloud email journeys and a social media presence.

+ Use Marketing Cloud, Form Titan, Linvio, and Apsona to support recruitment efforts.

+ Create and maintain UMFK Admissions’ social media presence on a variety of social media platforms.

+ Collaborate with the Executive Director to develop and continuously refine an evolving social media marketing plan.

+ Create and maintain Salesforce reports that assist with recruitment efforts, provide information for individual programs and track the progress of students through the admissions funnel.

+ Collaborate with various members of the faculty and staff to create videos and other messaging campaigns that highlight various programs and all aspects of the campus community.

+ Strategize, design, implement and manage integrated mixed-media communication plans to support new enrollment at the University. Closely manage all communication plans (prospect, applicant, and admitted students) for admissions.

+ Oversee the implementation of recommendations of the Executive Director, including drafting content, implementing complex communication plans, tracking communication efforts, and providing complex reporting support.

+ Provide analysis and feedback to the Executive Director concerning communication campaigns to determine the effectiveness of communications, travel, and events. Make recommendations to the AVP on improvements, gaps, and efficiency.

+ Assign permissions and support training, implementation, and usage of CRM by all Admissions users.

+ Direct CRM operations that pertain to security, maintaining data structure, and data integrity.

+ Act as the point of contact for the CRM Salesforce platform.

+ Represent UMFK at appropriate campus and system-level meetings/committees relating to communications/events and CRM software.

+ Other similar duties as assigned.

Position Requirements:

+ Strong aptitude for learning new technical skills and systems.

+ The ability to work independently and seek out assistance as needed.

+ Strong planning, problem solving and analytical skills.

+ Strong skills in graphic design and writing

+ Experience in recruitment and a strong understanding of the recruitment process.

Reporting Relationship: Reports to Executive Director of Marketing and Brand Management

Functional Relationships: Works closely with the Executive Director of Marketing and Brand Management, all members of the Admissions team, and maintains relationships with faculty and enrollment-related offices and staff, i.e. Financial Aid, Athletics, and Advising.

Budget Responsibilities: Adherence to University and departmental financial policies and budget expectations.

Campus/University Service: Occasional service on campus, community or system committees as requested.

Required Knowledge and Skills:

+ An outgoing, positive, professional manner; strong presentation, listening, and written, visual, and verbal communication skills; ability to connect, motivate, and inspire people, especially youth; perseverance; attention to detail; excellent organizational skills; ability to relate to a diverse pool of prospective college students with tact, diplomacy and discretion; ability to manage multiple projects; flexibility to work both independently and as part of a team; and excellent computer skills required. Marketing communications experience is required. Knowledge of college or university admissions processes and proficiency in MS Word, Excel, PowerPoint, relational databases, and graphics programs preferred.

Required Qualifications:

+ Bachelor’s degree and required knowledge, skills and abilities outlined above, or an equivalency of knowledge and experience.

+ Evidence of strong visual and written communication skills through graphic design and writing.

+ Demonstrated knowledge of social media platforms.

+ Marketing communications experience.

Preferred Qualifications:

+ Experience in Salesforce Marketing Cloud and/or multi-step email marketing campaign software.

+ Experience in managing social media communications across platforms.

+ Experience with Adobe Creative Suite, Canva, or similar graphics programs.

+ Experience in Admissions recruiting a plus.

Applying for the position

To apply click on “Apply Now” below or visit the UMFK Careers Page at https://umfk.careers.maine.edu/.

For your application to be considered complete you must submit a cover letter and a resume/ CV.

Finalist candidates will be asked to provide the names and contact information for references.

We are not able to consider applicants who require Visa sponsorship support.

Appropriate background checks are required.

Equal Opportunity Statement

The University of Maine System is an equal opportunity institution committed to nondiscrimination.

Clery Act

The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, such as the University, prepare, publish and distribute an Annual Security Report, (ASR) and provide notice of the availability of the ASR to all prospective employees. This report consists of two basic parts: disclosure of the University’s crime statistics for the past three calendar years; and disclosures regarding the University’s current campus security policies. You may view the University’s Annual Security Report (https://www.umfk.edu/safety/security/) . If you have any questions, contact Student Affairs at (207) 834-7587.

About the University

Located on the northernmost border of Maine, the University of Maine at Fort Kent is a career-focused campus offering relevant, experiential, academic programs and services with personalized attention. UMFK’s diverse student population enjoys the opportunity to live and learn in a beautiful, natural setting and a caring, friendly atmosphere where they thrive as engaged members of the community.

Our vision is that UMFK will transform students into professionals who have the knowledge, skills, and dispositions necessary to meet the evolving demands of a modern workforce.

Taught by full-time faculty, our average class size is 16 students to one faculty member. Our students come to us from throughout the United States as well as approximately 30 countries.

The great outdoor environment of the St. John Valley and forests of New England provide UMFK with abundant resources for learning and research, as well as easy access to the joys of outdoor sports and nature activities. The University and surrounding communities also play important roles in preserving, cultivating, and celebrating the Franco-American/Acadian culture in the St. John Valley and housing one of two Acadian Archives/Archives acadiennes in the nation. UMFK is the only institution in the United States located at the center of the French culture of northern Maine, eastern New Brunswick, and western Québec, offering opportunities for students to study and live in a bilingual region. The surrounding town of Fort Kent is a welcoming town of approximately 3,800 people who are active in various festivals, community gatherings, and civic work. UMFK is embedded near the center of town allowing easy access to amenities and the community at large.

UMFK ranks among the top tier of all northern colleges for the tenth consecutive year, according to the U.S. News & World Report 2021 rankings. For the past 15 years, UMFK has been repeatedly selected as one of the outstanding colleges and universities that The Princeton Review recommends to college applicants in its print and online editions.

About the University of Maine System

The University of Maine System (UMS), established in 1968, consists of seven universities and the University of Maine School of Law, spread across various locations in Maine. UMS provides system-wide services and governance from these locations, leveraging the distinct strengths and collaborations among its institutions to advance strategic priorities for UMS (https://www.maine.edu/strategic-plan/) and the state of Maine.

Choosing UMS means opting for a high quality of life supported by excellent benefits such as tuition waivers, robust retirement contributions, and comprehensive insurance coverage including medical, dental, vision, life, and disability. Maine's diverse landscapes, from accessible wilderness and rugged coastline to urban centers and rural communities, offer numerous cultural activities, strong public schools, safe neighborhoods, and high-quality healthcare. Discover more about Maine's exemplary lifestyle on the Maine Office of Tourism website (https://visitmaine.com/plan-your-visit/relocating-to-maine) .