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Overview:

This multifaceted role plays a crucial part in driving customer acquisition, fostering retention, and delivering insightful analytics to optimize digital marketing performance. The individual selected will be responsible for developing and executing comprehensive marketing strategies across various channels—including search (organic and paid), email, web, social media, and industry publications—while analyzing customer behavior and marketing effectiveness to improve engagement and ROI.

Key Responsibilities:

Customer Acquisition & Retention

* Develop and execute strategic digital marketing plans to attract and retain customers.

* Implement targeted campaigns to increase conversions and optimize customer lifetime value.

* Conduct competitive analysis and SEO strategies to enhance visibility and rankings.

* Manage Google Ads (PPC) campaigns for optimal ROI.

* Create and execute email marketing initiatives for lead nurturing and customer engagement.

* Oversee website optimization efforts to enhance user experience and improve conversions.

* Develop compelling content across social media platforms to drive brand awareness and engagement.

Data-Driven Marketing Analytics

* Monitor and report on marketing campaign effectiveness and lead generation performance.

* Analyze customer behavior to identify opportunities for retention and growth.

* Track and optimize digital advertising spend and conversion rates.

* Provide market insights, including share of wallet and lost order trends.

* Develop dashboards to visualize key performance indicators (KPIs).

* Utilize analytics tools to track website visitor behavior, digital campaign performance, and sales pipeline optimization.

Customer Engagement & Brand Development

* Gather and showcase customer testimonials and success stories across digital platforms.

* Identify opportunities for co-marketing collaborations with customers and vendors.

* Plan and promote industry-specific events and sponsorships to enhance brand loyalty.

* Work cross-functionally to ensure a seamless customer experience at every touchpoint.

Qualifications:

* Bachelor’s degree in marketing, business, analytics, or related field.

* Strong understanding of digital marketing principles, SEO, PPC, and analytics.

* Proficiency in data analysis tools (Google Analytics, CRM systems, Excel, etc.).

* Excellent written and verbal communication skills.

* Entrepreneurial mindset with a results-driven approach.

* Strong attention to detail and problem-solving skills.

Benefits:

* Health, dental, and vision insurance.

* Life insurance and medical/dependent care FSA.

* 401(k) retirement plan.

* Short-term and long-term disability coverage.

* Paid vacation.

About Malin:Malin specializes in comprehensive intralogistics solutions, helping businesses optimize material movement and information flow with advanced forklift technology, automation, and strategic operational consulting. As one of the largest U.S. Solutions & Support Centers for The Raymond Corporation, a Toyota Industries Company, Malin is uniquely positioned to address today’s supply chain challenges.