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At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Job Summary:

The Digital Merchandising - Manager will be the general manager of their assigned categories, aligned to category managers, for CVS.com. In this role they will be responsible for helping to develop the digital category strategy for site experience as well as online-only assortment and promotions. They will lead both the planning and execution of this strategy, including page planning, assortment onboarding, search and browse optimization, and content development, and will be responsible for the site metrics and financial performance of their assigned categories. They will be a strategic partner and strong collaborator with multiple cross functional teams including front store category management, digital product, marketing, supply chain, and others. Along with the item specialist on their team they will be the main person responsible for item onboarding for their respective BU, ensuring products are efficiently and effectively presented on site.

Role Responsibilities:

Delivers Results (50%):

+ Support the creation & optimization of shopping experience (across all platforms) grounded in data to drive conversion, traffic, and customer satisfaction ratings

+ Develop and execute department and category content plans (wireframes, banner creation, search and browse optimization) for assigned categories

+ Manage and execute digital product onboarding including A-item launches and early ship programs for assigned categories, as well as online only dropship assortment

+ Develop and manage online only promotional plans for assigned category in partnership with Price and Value and front store category management teams

+ Optimize assigned categories’ site metrics (interaction rate, conversion rate, bounce rate) on cvs.com; must meet forecasted goals and come up with gap planning mitigation tactics to hit monthly, quarterly, and annual goals

+ Drive digital event planning, and execution providing insights to cross-functional partners on historical campaign performance and customer behavior to influence future campaign strategy. Execute digital event activities within agreed timeframes at the agreed levels of quality and provide feedback and insights on campaign effectiveness

+ Leverage data, insights, and analytics to influence stakeholders and makes recommendations as appropriate

+ Fully embrace organizational improvement initiatives, acting as a change agent with one’s own team and peers and partners

Strategic Planning (25%):

+ Act as general manager of assigned categories – help develop short and long term digital strategy for assigned categories and experiences, including content, navigation, taxonomy, search, product placement, assortment designation by fulfillment channel, and functionality enhancements

+ Partner with cross-functional teams including front store category management, digital product, engineering, and marketing to provide digital merchandising input and help shape the future roadmap of cvs.com

+ Analyze overall digital business for assigned categories. Understand performance and market trends

+ Navigates ambiguity and change to achieve goals despite potential obstacles

+ Follows up on strategic initiatives and KPI performance

Drive Innovation (15%):

+ Participate in merchandising A/B test planning, implementation, and synthesis. Drive A/B testing roadmap for assigned categories

+ Relentlessly seek out the optimal user experience for all onsite features, delivering a best-in-class experience

+ Partner with analytics and optimization teams to synthesize complex web data, product performance and voice of customer data to form actionable insights to accelerate growth

+ Partner with vendors to understand market insights and trends, identify new opportunities and innovative ways to drive the business

+ Look for ways to break through implementation barriers rather than be impeded by them

Culture Talent Development (10%):

+ Leadership: Providing guidance, direction, and support to teams and departments to ensure smooth operations and optimal performance

+ Responsible for leadership development, succession planning, and driving engagement programs for the teams you oversee. Ensure development and mentorship of next generation of leadership talent

+ Participate with onboarding tasks for new hires; builds, maintains, and enhances all onboarding documentations

+ Creating a culture centered on inclusion and well-being

+ Promotes a high-performance culture by clearly setting goals and expectations

+ Act as a trusted coach and mentor for team to develop and support IDPs for high potential talent.

+ Leverage existing enterprise tools, such as talent profiles and enterprise development programs, to develop talent

Required Qualifications:

+ 5+ years of prior relevant work experience

+ Experience in onsite merchandising, digital product management, or related field, especially in a consumer-focused, multiple product category e-commerce sites

+ Understanding of retail financial metrics

+ Regular and reliable attendance during normal working hours, as established by the leader

+ Any additional tasks as directed by supervisor or manager

+ **Travel-** Ability, and willingness, to travel regularly, 10% of time, based on needs of the business

Skill In:

+ Self-directed requiring little direction

+ Leverages a continual improvement mindset to create simplicity and improve the colleague and customer experience

+ Strong interpersonal skills as demonstrated by successful collaboration to achieve shared goals

+ Strong time management skills, evidenced by experience being accountable to multiple deliverables on staggered deadlines

+ Strong personal integrity and judgment, evidenced by a track record of managing highly sensitive or highly visible business matters

+ Strong communication skills in both formal and informal writing and speech

+ Demonstrating strong attention to detail and follow through with commitments

Ability to:

+ Deliver high quality professional communications, presentations, responses and analyses on a wide range of requests by working quickly, independently and with minimal direction

+ Communicate clearly to small and large groups internally and externally to lead complex projects to completion

+ Collaborate cross functionally with leaders and colleagues’ enterprise wide to solution, implement, and drive results

+ Plan and execute short- and long-term goals

Preferred Qualifications:

+ 8+ years’ experience in onsite merchandising, digital product management, or related field, especially in a consumer-focused, multiple product category e-commerce sites

+ Experience using Adobe analytics or a similar site analytics platform

+ Experience in Agile Framework for product development

+ Experience working as a strong merchant, managing a P&L strongly preferred

+ Demonstrated ability to understand not only business KPIs and initiatives, but also possess a deep understanding of the technical backend and be able to participate in project release and business requirement documentation

+ 8+ years’ experience building high-performing teams

+ 8+ years’ experience engaging and inspiring teams to achieve both short-term, and long-term goals

+ 8+ years’ experience influencing without authority

+ Strategic thinker complemented with ability to develop and communicate solid plan

+ Passion for digital and how new offerings and capabilities can meaningfully drive engagement, empowerment, and the overall consumer experience in health care

+ Advanced degree

Education:

Bachelor's degree or equivalent experience

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$66,330.00 - $145,860.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

+ **Affordable medical plan options,** a **401(k) plan** (including matching company contributions), and an **employee stock purchase plan** .

+ **No-cost programs for all colleagues** including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

+ **Benefit solutions that address the different needs and preferences of our colleagues** including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 05/22/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.