• Growth Marketing Manager

    GoTo (Baton Rouge, LA)


    Job Description

    Where you’ll work: US  (remote)

    Marketing at GoTo 

    GoTo is actively searching for a Growth Marketing Manager to join our organization. In this role, you will be responsible for designing and executing fully integrated campaigns to drive eComm bookings for Grasshopper, our virtual business phone solution for small business owners. You will play a central role in bringing our marketing campaigns to life from strategy to execution to optimization.

     

    Your Day to Day    

    As a Growth Marketing Manager, you will:

    + **Drive content strategy and roadmap:** Work closely with SEO team to build content strategy based on gaps within Grasshopper's go-to-market. Leverage AI tool to develop engaging and relevant marketing content such (blogs, customer testimonials) that are consistent with GH brand message and values, to improve SEO performance. Work closely with the Customer Acquisition team and agency to develop creatives and align on testing strategy and tracking.

    + **Developing and executing integrated marketing plans:** Creating comprehensive marketing plans that encompass tried and true digital with emerging marketing channels for testing. Define new campaign strategies, including the goal, audience, message, content, channel mix, budget, and key performance indicators (KPIs) for each campaign.

    + **Driving brand consistency:** Ensure all marketing efforts across external resources are cohesive and adhere to our new brand guidelines. Maintain a strong brand identity across various touchpoints such as paid creatives, review sites, communities, and social pages, guaranteeing a consistent and compelling brand experience for our customers.

    + **Collaborating cross-functionally:** Working closely with customer acquisition, B+C, analyst, SEO to bring campaigns to live. Foster a collaborative environment, leveraging the expertise of team members to deliver integrated and impactful marketing initiatives.

    + **Analyzing campaign performance:** Work closely with operational analyst to dive into weekly performance to understand how we're pacing vs. plan, and strategize tests based on gaps. Have a data-driven approach to measure effectiveness of marketing campaigns. Communicate performance with marketing stakeholders, providing recommendations for optimization and future tests.

    + **Marketo and Pendo experience a plus,** general knowledge of platform functionality to dive into set-up QA and assist troubleshooting any potential data piping and/or accuracy.

    Who We’re Looking For:

    + Growth mentality

    + Hacker, someone who will jump in

    + Action-Oriented

    + Data-driven

    + GRIT

     

    What We’re Looking For 

    As the Growth Campaign Manager, your background will look like:

    + 3-4+ years general marketing experience with emphasis in Demand Generation, or Growth Marketing

    + Strong understanding of campaign strategy, content development, journey mapping, budgeting, and measurement

    + Experience driving growth to achieve quarterly targets

    + Understanding of Marketo and/or Pendo a plus

    + Exceptional communication skills (interpersonal, written & verbal)

    + Detail oriented & process driven while also being able to think creatively to solve problems

     

    At GoTo, authenticity and inclusive culture are key to our thriving workplace, where diverse perspectives drive innovation and growth. Our team of GoGetters is passionate about learning, exploring, and working together to achieve success while staying committed to delivering exceptional experiences for our customers. We take pride in supporting our employees with comprehensive benefits, wellness programs, and global opportunities for professional and personal development. By maintaining an inclusive environment, we empower our teams to do their best work, make a meaningful impact, and grow their career. Learn more (https://www.goto.com/company/corporate-responsibility) .

     

    Annual Base Salary Range: $65,000.00 - $107,500.00

     

    _The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits._

     

    GoTo, the leader in cloud communications and IT, is dedicated to powering a world of work without limits. Featuring flagship products GoTo Connect, LogMeIn Resolve, and LogMeIn Rescue, the GoTo portfolio offers secure, reliable, AI-enabled solutions that are simple to adopt for small and midsize businesses, and scalable to enterprises worldwide. GoTo continuously improves human experiences for AI-enabled workforces across hundreds of thousands of customers. The company is headquartered in Boston, Massachusetts, with approximately $1 billion in annual revenue and 2,800 employees throughout North America, South America, Europe, Asia, and Australia.

     

    GoTo, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS/HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and/or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation. GoTo, Inc. also prohibits discrimination based on the perception that anyone has one of these characteristics or is associated with a person who has or who is perceived as having any of those characteristics.