• Performance Marketing Manager

    Robert Half The Creative Group (Miami, FL)


    Description

    Hybrid Performance Marketing Manager (Meta Ads Focus) - Atlanta, GA or Miami, FL

     

    Are you a results-driven social media marketing expert with a knack for turning ad spend into significant revenue? Do you thrive in dynamic environments where budget management and performance metrics are key? If so, we have an exciting opportunity for you to join our team as a Hybrid Performance Marketing Manager in either vibrant Atlanta, GA, or sunny Miami, FL!

     

    In this dedicated performance marketing role, you'll be instrumental in driving brand awareness and sales growth through strategic and hands-on management of our Meta advertising efforts. You'll be joining a dynamic team and will have a direct impact on the success of our direct-to-consumer (D2C) channel.

    What You'll Do:

    + Strategize, implement, and meticulously manage paid social media campaigns, primarily on the Meta platform (Facebook and Instagram).

    + Take ownership of a significant annual advertising budget, including one brand with a $1.4 million annual spend and fluctuating monthly allocations.

    + Analyze campaign performance, identify key insights, and implement data-backed optimizations to maximize return on ad spend (ROAS) and achieve revenue targets.

    + Collaborate closely with internal teams to align marketing strategies and ensure consistent brand messaging.

    + Monitor and strive to improve key performance indicators (KPIs) such as ROAS and efficiency ratio (ERS), with an understanding of targets around the 20% ERS mark or the need to increase ROAS.

    + Quickly integrate into our existing brand strategy and contribute your expertise to elevate our performance marketing efforts.

    Requirements

    What You'll Bring:

    + Proven experience in social media performance marketing, with a strong focus on paid advertising.

    + A solid track record of managing substantial advertising budgets (ideally exceeding $500k annually, but we're open to considering candidates with slightly lower budgets from high-variance sectors).

    + Experience working with ecommerce or apparel brands, or other industries with significant fluctuations in demand and marketing needs, is highly desirable.

    + Deep understanding of Meta Ads Manager, including campaign setup, audience targeting, creative optimization, and reporting.

    + Familiarity with performance marketing metrics such as ROAS, ERS, CPA, and conversion rates, and a demonstrated ability to improve these metrics.

    + A data-driven mindset with strong analytical and problem-solving skills.

    + Excellent communication and collaboration abilities.

    + The ability to quickly learn and adapt to new brand guidelines and strategies.

    Bonus Points For:

    + Experience with D2C marketing strategies focused on brand awareness.

    + Familiarity with the Amazon advertising platform (though a dedicated team member currently manages this).

     

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .