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Description

The Head of Deposits Household Growth is responsible for driving business growth by identifying new opportunities, developing go-to-market strategies, and optimizing sales and marketing efforts. This role involves working closely with cross-functional teams to ensure revenue targets are met while building sustainable relationships by optimizing both acquisition and retention efforts. This leadership role focuses on strategy development, marketing, and cross-functional collaboration to enhance the customer experience, optimize deposit portfolio performance, and achieve growth targets. This role will have a deep grounding in real-time data to understand impact of investments, teams and spend to drive real-time optimization and impact.

Primary responsibilities include:

Strategic Planning & Execution:

+ Develop and implement data-driven strategies to drive revenue and household growth through both acquisition and retention strategies.

+ Identify and evaluate new business opportunities, strategic partnerships, and market trends

+ Develop and implement a comprehensive strategy to grow deposit balances and expand the customer base.

+ Identify market opportunities, trends, and competitor activities to inform campaign development.

+ Lead a team to drive new initiatives to attract new households and cross-sell deposit products to existing customers through marketing and sales enablement

+ Collaborate with marketing teams to design and execute targeted campaigns and promotions to drive growth.

+ Monitor customer feedback and implement strategies to improve retention.

+ Identify opportunities for innovation, digital tools, and partnerships to drive deposit and household growth.

+ Stay informed on emerging financial technologies and trends in consumer banking.

Data Analysis & Performance Monitoring:

+ Leverage analytics to assess deposit growth, account acquisition, customer behaviors and increase overall customer profitability

+ Analyze customer data to identify key opportunities for product or service enhancements.

+ Manage growth budgets and resources efficiently.

+ Ensure initiatives are delivering a high return on investment.

+ Conduct regular performance analysis to refine growth strategies

+ Develop KPIs to track performance and provide actionable insights to executive leadership.

Collaboration & Leadership:

+ Partner with retail banking and digital channels to equip frontline teams with tools, training, and resources to promote deposit products effectively.

+ Lead cross-functional teams to align on growth objectives- including driving market to market strategy

+ Act as a key liaison between retail banking, marketing management teams.

Qualifications, Education, Certifications and/or Other Professional Credentials:

+ Bachelor’s degree in Business Administration, Marketing, Finance, or a related field (MBA preferred).

+ 10+ years of experience in retail banking, deposit product management, marketing or related areas, with a track record of driving deposit growth and customer acquisition.

+ Strong leadership skills with experience managing cross-functional teams.

+ Excellent analytical and problem-solving abilities.

+ Proficiency in customer segmentation, campaign execution, and leveraging data-driven insights.

+ In-depth understanding of regulatory requirements in deposit product management.

+ Strong communication and interpersonal skills to influence stakeholders at all levels.

Key Competencies:

+ Strategic Thinking

+ Customer Focus

+ Results-Driven

+ Collaboration

+ Innovation

Hours & Work Schedule

+ Hours per Week:40

+ Work Schedule: Monday-Friday

#LI-Citizens1

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Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth

Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.

05/23/2025