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Marketing Director Building Materials, North America

Requisition ID: 13022

Location:

Chicago, IL, US, 60631

Pay Type: Salary

Estimated Wage Range $108,900 - $206,400/Annually

Travel Requirement: 21-30%

COMPANY OVERVIEW

Holcim is planning to spin-off its North American Business to unleash its full potential, capitalizing on North America’s oversized growth in construction led by the modernization of infrastructure, a surge in advanced manufacturing and AI operation and the growth of resilient cities.

Holcim plans to list the new company on the NYSE by the end of the first half of 2025 and establish its operations headquarters in the US to be fully dedicated to serving the North American market and pursue a growth strategy across the region.

The newly listed company will become North America’s leading building solutions company, with industry-leading market position to meet its customers' greatest ambitions with the most advanced building solutions from foundation to rooftop.

Description:

ABOUT THE ROLE

We are looking for an experienced **Marketing Director, Building Materials Division** , ideally with CPG experience, who has a passion for building. This individual would establish a go-to-market strategy for **North America** that shapes our new brand identity across our product portfolios and with our diverse customer audiences. Marketing leader would navigate the complexities of our marketplaces and create strategies for innovative, integrated marketing programs that target key audiences through traditional and digital advertising, PR, paid and organic social media and events.

Reporting to the VP, Marketing & Communications, this role would partner with commercial and cross-functional leaders as well as customers, advocacy groups and agency partners to meet our team and company goals. At the same time, the leader would be actively leading our rebranding efforts across North America once our new company is publicly listed.

WHAT YOU'LL ACCOMPLISH

+ Design and implement marketing initiatives that drive product brand awareness, prepare the market for new products and align with business targets – from strategy, planning and execution to optimization and measurement

+ Create compelling content that showcases key milestones and differentiates our products through digital marketing, traditional media (PR), social media and digital channels, published pieces (case studies/white papers) and CRM

+ Drive CRM efforts to optimize lead gen and nurturing including generating marketing insights through regular feedback from sales and technical teams; anticipate future business needs and proactively gain alignment with cross functional partners.

+ Develop and execute trade show strategy, ensure management buy-in, and coordinate field resources needed to support effective participation

+ Grow digital channel bench-strength, including online marketing, CRM, direct marketing, web and digital presence and SEO; set KPIs, analyze and optimize channel performance on an ongoing basis to ensure performance meets or exceeds targets; build CRM capabilities

+ Connect execution to broader business goals, creating a feedback loop that provides ROI information and enable program optimization

+ Serve as liaison for company with associated trade and industry organizations

+ Advocate for the value of a strong brand energized by innovative marketing and emerging digital trend; facilitate Brand conversion activities related to acquisitions: facilities, packaging, documents, marketing collateral, etc.

+ Work with internal teams, marketing/communications and consulting resources to plan and execute campaigns

+ Demonstrate a commitment to communicating, improving and adhering to health, safety and environmental policies in all work environments and areas. Promote a culture of safety and exhibit these behaviors.

RELATIONSHIPS WITH OTHER ROLES

+ Interacts and collaborates with Building Materials leadership across North America, from cement to ACM and including SVPs/GMs, SVPs of ACM, manufacturing, sales and supply chain, and corporate functions.

+ Role also interacts with the leaders and colleagues within Group Communications and Marketing department.

+ The scope of this position is North America-wide and covers all business/product lines, including cement, concrete, aggregates and asphalt, as well as new business development (mergers & acquisitions).

+ Manage day-to-day relationships and marketing budget with external suppliers (vendors, digital agencies, suppliers and consulting resources)

WHAT WE'RE LOOKING FOR

**Education:** Bachelor's/Undergraduate Degree

**Field of Study Preferred:** Marketing, Brand Management, Communications

Required Work Experience:

+ 13+ years minimum of relevant brand marketing/communications experience with a proven track record of success in B2B and/or B2C marketing, including leading integrated digital marketing campaigns across paid, owned and earned channels.

+ Career experience in Consumer Packaged Goods (CPG) a strong plus.

+ Prior experience in the building industry a plus.

**Required Computer and Software Skills:** Proficient skills with Microsoft Office programs, Gmail, CRM programs (Pardot, Salesforce), Google analytics and Microsoft Office programs

**Travel Requirements:** Up to 20%

Additional Requirements:

+ Thorough knowledge of marketing principles, brand, digital and social media, advertising, creative design, and product management. Experience with web a plus.

+ Team player with a can-do attitude where no task is too big or small.

+ Exceptional written and oral communication skills and ability to influence stakeholders across a complex corporate environment.

+ Ability to prioritize and manage simultaneous projects in a fast-paced environment and maintain effectiveness when experiencing major changes in work tasks or work environment

+ Strong organizational and interpersonal skills.

+ Experience working in a matrixed organization across a variety of geographies and cultures desired, including exposure to or experience performing in virtual environments.

+ Successful candidates must adhere to all safety protocols and proper use of Holcim approved Personal Protection Equipment ("PPE"), including but not limited to respirators. Employees that are required to wear respirators must be clean shaven where the respirator seal meets the face in order to pass the qualitative and quantitative fit tests.

WHAT WE OFFER

+ Competitive salary

+ Retirement Savings: Choose from 401(k) pre-tax and/or Roth after-tax savings

+ Medical, Dental, Disability and Life Insurance

+ Holistic Health & Well-being programs

+ Health Savings Accounts (HSAs) & Flexible Spending Accounts (FSAs) for health and dependent care

+ Vision and other Voluntary benefits and discounts

+ Paid time off & paid holidays

+ Paid Parental Leave (maternity & paternity)

+ Educational Assistance Program

+ Dress for your day

YOUR HOLCIM EXPERIENCE

At Holcim, there is endless opportunity for you to play your part. Whether you’re in a technical, managerial, or frontline role, you can shape a career that works for you. With us you’ll have the chance to embrace the passion we share for our planet. You’ll be encouraged to seek out diverse perspectives, share your ideas and build the skills and connections you need to perform at your best. Because it’s only when we work together in a culture where everyone thrives, that we can build the world we all want to live in.

Click to view Company Benefits Overview (https://rmkcdn.successfactors.com/65809a03/43b9d8dc-3fe7-4a1c-98be-1.png)

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request accommodation in order to apply for a position with us, please call (773) 355-4557 or email [email protected] . This email address and phone number should only be used for accommodations and not general inquiries or resume submittals.

Driven by our purpose to build sustainable solutions for people and our planet, Holcim US encourages interested candidates who meet many, even if not all of the job requirements to apply for a position. We provide a safe working environment for all and strive for diversity in our teams and inclusivity in our work.

We take pride in our hiring processes and our commitment that all qualified applicants will receive consideration for employment without regard to age, race, color, ethnicity, religion, creed, national origin, ancestry, gender, gender identity, gender expression, sex, sexual orientation, marital status, pregnancy, parental status, genetic information, citizenship, physical or mental disability, past, current, or prospective service in the uniformed services, or any other characteristic protected by applicable federal, state or local law. Our goal is to drive excellence and to ensure we create an environment where every individual has the opportunity to succeed. Holcim (US) Inc., Holcim - ACM Management, Inc., and their affiliates and subsidiaries are an Equal Opportunity Employer, deciding all employment on the basis of qualification, merit and business need.

While we sincerely appreciate all applications, only candidates selected for an interview will be contacted.

**Nearest Major Market:** Chicago