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Imagine Your Future with Us! Since 1971, Paychex has been at the forefront of simplifying HR, payroll, and benefits for American businesses. Our digital HR technology and advisory solutions cater to the changing needs of employers and their employees. With our award-winning training and endless opportunities for growth and development, you can build a lifelong career with us. We pride ourselves on fostering an inclusive and innovative culture. Our leaders are here to support your career journey; they and our dedicated employees embody the values that drive us to support each other, our clients, and our communities. Join us to pursue your passion and unleash your potential.

Overview

The Market Strategy Lead role will help to define our products and offerings as our current product strategy evolves. This individual will drive awareness, understanding, and response to the needs of our customers and market segments. This position will work closely with our centralized Corporate Strategy team to ensure consistency in the execution of Market Team and Business Unit strategies across the organization.

Responsibilities

+ Directs analysis on market POV. Monitors competitors' products, pricing strategies, and market trends to identify areas for disruption/differentiation and define potential offerings, business case, and value proposition at concept level. Explores new revenue sources. Researches and identifies opportunities for product diversification, upselling, cross-selling, or entering new markets to drive additional revenue streams.

+ Oversees entire offering life cycle. Responsible for commercial outcomes across market segment while continuously defining and refining competitive analysis and market and audience segmentation.

+ Analyzes product performance, identifies cost-saving opportunities, and maximizing revenue streams to ensure profitability. Develops tactics to retain existing customers, reduce churn, and enhance customer satisfaction to drive long-term revenue growth

+ Immerses in understanding the needs and pain points of clients. In addition to market research, engages with customers through interview/feedback, and collaboration with sales and customer support teams to gather firsthand insights.

+ Directs sales, service, and IT product teams to deliver solutions with right industry/domain context. Completes detailed offering design and creates business plan specifying cross-functional investment requirements and revenue / profit expectations

+ Determines marketing investment by channel, converts technical positioning into market messages against key competitors, and socializes offering differentiation by segment and cohort. Works to expand reach via digital delivery and drive sales.

Qualifications

+ Bachelor's Degree - Preferred

+ 3+ years experience building and driving strategic sales initiatives - Required

+ Experience developing, understanding and driving sales analytics - Required

+ HCM experience - strongly preferred

Live the Paychex Values

+ Act with uncompromising integrity.

+ Provide outstanding service and build trusted relationships.

+ Drive innovation in our products and services and continually improve our processes.

+ Work in partnership and support each other.

+ Be personally accountable and deliver on commitments.

+ Treat each other with respect and dignity.

What's in it for you?

+ We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.

+ We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.

+ We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.

+ We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.

+ We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.

Paychex is an equal opportunity employer that fosters a workplace culture of Diversity, Equity, & Inclusion. Our valued employees and commitment to DEI are the essence of our internal and external success.