• Director of Marketing/Communications

    Robert Half The Creative Group (Minneapolis, MN)


    Description

    This role is responsible for developing and executing comprehensive marketing strategies that align with company objectives, while also managing day-to-day marketing and website operations. This role is also a member of the Executive Committee helping shape the company’s direction and ensuring marketing efforts support broader business goals.

    Job Duties:

    + Develop and own the annual marketing strategy, ensuring alignment with corporate goals for all revenue channels.

    + Position the company's brand to drive customer acquisition, retention, and loyalty across all revenue channels.

    + Oversee all marketing channels including advertising, promotions, digital marketing, email, social media, loyalty program, events, signage, PR, and content creation.

    + Provide insights and leadership on emerging trends, customer behavior, competitive landscape, and opportunities for innovation.

    + Partner with merchandising, operations, and sales teams to develop marketing campaigns that support seasonal sales and product initiatives.

    + Work alongside internal teams to execute campaigns, analyze performance, and optimize results in real time.

    + Serve as brand steward across all touchpoints, ensuring visual and voice consistency. · Lead and mentor the marketing team, fostering a culture of creativity, accountability, and continuous improvement.

    + Manage the marketing budget responsibly, maximizing ROI and making data-driven investment decisions.

    + Build and manage relationships with external partners, agencies, and vendors as needed

    + Lead the website team and manage the overall web strategy—including user experience, content, functionality, and integration with marketing campaigns.

    + Ensure the various websites effectively serve the retail, service, and wholesale customers as a core brand and commerce platform.

    + Lead and mentor the website team, fostering a culture of creativity, accountability, and continuous improvement.

    + Active participation and contribution to Executive Committee strategic planning, decision-making, and company-wide initiatives

    Requirements

    Qualifications

    + Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.

    + Minimum of 8+ years of progressive marketing experience, with at least 3-5 years in a leadership role.

    + Proven expertise in marketing strategy, brand management, loyalty programs, and digital marketing.

    + Experience in a retail or consumer-facing company is highly desirable.

    + Strong analytical and decision-making skills, with the ability to translate insights into actionable strategies.

    + Exceptional communication, leadership, and team management skills.

    Schedule:

    + Position requires 45+ hours per week on site. Additional hours and weekends are required during seasonal needs.

    + This position requires some evening work to support events.

     

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .