• Digital Content Manager

    M/I Homes (Tampa, FL)


    M/I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving’s drive to always “treat the customer right,” we have fulfilled the dreams of over 140,000 homeowners and grown to become one of the nation’s leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers/Naples, Houston, Indianapolis, Minneapolis, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.

    Job Summary

    The Digital Content Manager is responsible for maintaining accurate, compelling content on the division website and MLS system. This role will execute daily website updates, identify content opportunities, and participate in the creation of market-specific content. Must work collaboratively with cross-functional teams.

     

    Website Management

     

    + Perform content audits and execute daily updates including, but not limited to:

    + Community and product descriptions

    + Location and contact information

    + Inventory completion dates and pricing

    + Upload and maintain photos and tours

    + Submit troubleshooting tickets

    + Research sub-markets and write content that highlights our community, homes, and the surrounding area.

    + Coordinate the launch of new community websites with internal teams

    + Create job requests for the development of event pages, eblasts, social posts, and paid ads; assist with monitoring performance.

     

    E-Marketing/Digital Marketing

     

    + Execute monthly SEO updates: conduct keyword research, optimize content, monitor keyword performance, and write content for company blog.

    + Edit monthly digital marketing calendar in conjunction with Director of Marketing

    + Review and track campaigns using web analytics to identify improvement opportunities.

    + Evaluate and implement improvements for cost effective digital strategy.

    + Provide back-up support to the internet sales team, as needed.

     

    MLS Management

     

    + Compile listing information and input data into the MLS listing system

    + Monitor construction status and update completion dates, descriptions, pricing, and photography.

    + Coordinate photoshoots and virtual tours with internal and external partners.

    Requirements

    Minimum Education Experience

    A 4-year degree is suggested versus required, and a basic understanding of SEO is preferred. Occasional visits to communities are required.

     

    Skills and Abilities

     

    + Creative thinker and problem solver

    + Excellent verbal and written communication skills

    + Decisiveness and good judgment, problem-solving and analytical skills.

    + Strong organization and time-management skills

    + Proven ability to handle multiple projects with attention to detail

     

    Benefits

     

    M/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee stock purchase plan, employee home purchase plan and more.

     

    We are committed to attracting, developing, and retaining talent that reflects the customers we serve and the communities where we live and work.

     

    We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

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