"Alerted.org

Regional Marketing Manager

Job Details

Level

Experienced

Job Location

Marlborough MA - Marlborough, MA

Position Type

Full Time

Education Level

2 Year Degree

Salary Range

$110000.00 - $140000.00 Salary/year

Travel Percentage

Up to 25%

Job Shift

Day

Job Category

Marketing

Description

Position Summary: The Regional Marketing Manager will lead and mentor the proposal development team and manage and execute pursuit-related deliverables.

Role and Responsibilities

+ Collaborate with the Director of Marketing to ensure alignment with strategic goals and best practices for all pursuit-related deliverables.

+ Provide regular updates to the Director of Marketing on pipeline, workload, and strategic pursuits.

+ Lead, mentor, and facilitate the growth of proposal development team members, including Proposal Specialists, Coordinators, Assistants, and other designated staff.

+ Manage the development of comprehensive responses to Requests for Proposals (RFPs), Requests for Qualifications (RFQs), and other client deliverables, ensuring high-quality and timely submissions.

+ Develop pursuit strategies in collaboration with leadership, including differentiators and targeted messaging for proposals.

+ Identify potential risks or challenges in pursuit processes and propose mitigation strategies to leadership.

+ Coordinate and delegate proposal tasks to team members within and beyond the department, ensuring an efficient and balanced workload.

+ Create and manage proposal schedules to ensure timely completion of all deliverables, incorporating input from internal and external stakeholders.

+ Review, edit, and proofread proposal content for clarity, grammar, and adherence to corporate brand standards.

+ Ensure proposal compliance with all client requirements, including technical specifications and submission guidelines.

+ Develop and maintain team member resumes, project profiles, and other proposal assets in collaboration with the marketing team.

+ Oversee the preparation of proposal-related presentations, ensuring alignment with brand standards and client expectations.

+ Conduct strategy sessions and debrief meetings to refine proposal approaches and identify areas for improvement.

+ Monitor and analyze proposal success rates to identify trends and optimize strategies for future pursuits.

+ Research and maintain awareness of regional market trends, competitors, and opportunities to support targeted proposal efforts.

+ Support the integration and adoption of tools like CRM systems, document management platforms, and design software to enhance team productivity.

+ Maintain relationships with key internal and external stakeholders to facilitate effective proposal collaboration and alignment with corporate goals.

Essential Skills & Characteristics:

+ Ability to work independently or as part of a team

+ Follow plans and instructions from supervisors or more experienced workers

+ Strict adherence to all safety rules and quality

+ Interact with all co-workers and clients in an attentive courteous manner

+ At times may perform clerical/administrative duties

+ Excellent verbal and communication skills

+ Strong time management skills including prioritizing, scheduling, and organization.

+ Effective management of multiple ongoing assignments and deadlines.

Qualifications

Educational & Experience Requirements:

+ 10 years of relevant industry experience

+ Successfully executing multiple marketing deliverables with precision and punctuality

+ Proficient in Adobe Creative Suite to include InDesign, Illustrator, and Photoshop

+ Proficient in Microsoft Office Suite and related software

+ Proficient in Windows operating systems and various browsers

+ Proficient in DAM, CRM, database, and task management systems

Physical Demands & Work Environment:

The physical demands and work environment characteristics described here are representative of those that must be met by a team member to successfully perform the essential function of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. On-site requisites include: the ability to bend, maintain a standing or sitting posture for extended durations, ascend stairs, reach overhead, engage in walking, and the capacity to lift objects weighing up to 20 lbs. All physical demands and work environment conditions comply with applicable laws and regulations. Both the employer and employees are expected to adhere to health and safety guidelines and any pertinent company-specific policies.