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E-Commerce Lead - Kohler Ventures

_Work Mode: Hybrid_

**Location:** Hybrid, 3 days/week onsite in Palo Alto, CA or New York City, NY

Opportunity

Kohler Ventures is an independent company wholly owned by Kohler Co., global leader in the manufacture of kitchen and bath products, tile and home interiors, and an international host to award-winning hospitality and world-class golf destinations. Our mission is to build new digital businesses that empower consumers to lead healthier lives. We explore how familiar experiences can be enhanced and innovations developed through the integration of leading-edge technology, science, and design. Come join us as we build a best-in-class global multi-disciplinary team across artificial intelligence, machine learning, design, advanced software and hardware engineering, strategy, venture investments, sales, marketing, and partnerships. Our locations are Palo Alto, CA US, New York City, NY US, Kohler, WI US, Seoul, Korea, and Tel Aviv, Israel.

We are seeking an **E-Commerce** **Lead** to manage and optimize our online sales and support an outstanding customer experience. This role requires a data-driven mindset and a deep understanding of e-commerce best practices. You will work closely with product, customer success, and marketing teams to ensure that our e-commerce platform delivers an outstanding shopping experience, aligning with our brand values.

This is an individual contributor role reporting to Director of Commercial - Kohler Ventures.

Specific Responsibilities

+ Execute on the e-commerce strategy to achieve monthly, quarterly and annual revenue targets for e-commerce sales

+ Use real world sales data to guide future marketing spend and business strategy towards high quality revenue streams

+ Recommend e-commerce growth strategy across new channels, target customers, and markets

+ Manage the day-to-day operations of our online store, including product listings and inventory management.

+ Optimize the user experience (UX) on our website to improve conversion rates, customer retention, and overall satisfaction.

+ Analyze website performance metrics, sales data, and customer feedback to identify improvement opportunities and make data-driven recommendations.

+ Monitor the integration of e-commerce platforms and third-party tools (payments gateways) and escalate any performance concerns to the software team

+ Coordinate with stakeholders in operations to ensure accurate and timely fulfillment of orders.

+ Develop and manage the e-commerce budget, ensuring efficient allocation of resources.

+ Collaborate with internal partners and external agencies to implement digital marketing campaigns.

+ Develop and maintain the site content calendar and provide inputs into the site creative workflow process

+ Manage and optimize the company's martech stack, ensuring effective utilization of marketing technology tools

+ Help implement and manage the website's SEO strategy to improve organic search rankings and drive traffic

+ Advise on the brand blog, including post cadence and inputs into site workflow processes

+ Monitor, analyze, and report on website performance and the site funnel using site analytics tools to identify trends and opportunities for improvement

+ Stay current with e-commerce trends, technologies, and best practices to continually improve the online shopping experience.

Skills/Requirements

+ Bachelor’s degree from a top tier US college in Marketing, Business, E-commerce, or a related field.

+ 4+years of experience in DTC e-commerce management preferably in the wellness and tech industries.

+ Demonstrable and quantifiable track record of driving online sales growth and improving e-commerce KPIs in a zero to one new business build or high growth business unit

+ Strong knowledge of e-commerce platforms and digital marketing strategies

+ Experience with web platforms and analytics tools like GA4, Adobe Analytics, and Tableau

+ Demonstrated project management skills

+ Strong analytical skills and data-driven approach to decision-making

+ Previous experience working in a wellness or tech startup is a plus

+ Experience with UX/UI principles and website design is a plus.

+ Ownership of sales and marketing budget and ROI optimization a plus

+ Understanding of the Amazon ecosystem a plus (Vendor Central and/or Seller Central)

+ Prior experience in developing and implementing global e-commerce strategies a plus

+ Positive, can-do attitude with a strong sense of ownership and ability to drive work forward

+ Travel requirement: Approx. 10%

\#LI-NR1

\#LI-Hybrid

_Applicants must be authorized to work in the US without requiring sponsorship now or in the future._

_The base salary range for this position is $115,100 - $143,850. The actual base salary offered to a candidate may be higher than the approved range. This will vary depending on a variety of factors including the candidate’s experience, their education, and the work location. This position is subject to Area Salary Differential (Cost of Living Adjustment) that ranges from 16% of base salary for the NYC metro area. The base salary range including ASD for this position is $133,516 - $166,866 depending on location. In addition, this position is eligible for a performance bonus and a special project incentive. Available benefits include medical, dental, vision and 401k._

Why Choose Kohler?

We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

About Us

It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact [email protected] . Kohler Co. is an equal opportunity/affirmative action employer.