• Coordinator, Social Content Strategy

    Kohl's (Menomonee Falls, WI)


    This role is based at our Corporate Office in Menomonee Falls, WI or our New York Design Office in New York, NY. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

     

    About the Role

     

    In this role, you will support the execution of Kohl's paid and organic social campaigns to drive sales and traffic, as well as influencer programming and engagement for Kohl’s.

    What You’ll Do

    + Develop the social calendar for always-on paid and organic content that delivers against social goals and strategies

    + Use social channel best practices and media learnings to optimize and evolve content

    + Identify and activate on social media trends, leaning into insights, data and trend reports to inform real-time content creation

    + Create social content for all broad-based brand programs and strategies, including seasonal initiatives, micro brand strategies, new brand launches, special and celebrity events, internal communications and other press functions

    + Support ongoing reporting, measurement and analysis of social content and performance

    + Maintain internal and external social partner relations to effectively collaborate across the organization/team to execute social content and programming that align with brand strategies and annual marketing plans

    + Maintain a pulse on new and emerging trends and platform testing, learning, and experimenting in ways that feel authentic to the brand

    + Identify influencer content-sharing opportunities across Kohl’s paid and organic efforts, as well as digital extensions across Kohl’s marketing channels

    + Support press, experiential, influencer and engagement teams as needed

    + Additional tasks may be assigned

     

    What Skills You Have

    Required

    + Bachelor’s Degree in Brand Marketing, Social Media, Public Relations, Journalism, Communications, Experiential Marketing, or other applicable areas of study

    + Minimum of 1-3 years of experience in consumer public relations with established editorial contacts

    + Understanding of the retail and/or corporate environment

    Preferred

    + Experience working with different social media spaces (Facebook, X/Twitter, Pinterest, Instagram, Snapchat, TikTok, YouTube, Threads)

    + Experience working with various social media dashboards and monitoring tools (e.g., Sprout Social, Sprinklr, Khoros, HootSuite, Brandwatch, Talkwalker, Meltwater, Netbase, etc.)

    + Experience working with/for agencies

    + Demonstrated the ability to think strategically and outside of the box