• Associate Brand Manager - Retail Field Sales

    Techtronic Industries North America, Inc. (Milwaukee, WI)


    Job Description:

    _The primary function of the position is to develop and manage the planning and execution of large Retail Field Sales distribution initiatives and tradeshows that fulfill marketing strategies._

    You’ll be DISRUPTIVE through these duties and responsibilities:

    + Project Lead for distribution trade shows and events and account partner able to deliver on prioritized tactics and executions specific to customers

    + Manage trade show calendar, 3rd party vendor relationships, cross-functional planning assistance, and day-of coordination

    + Work with external partners to manage rental needs and standard operating procedures for distribution trade shows and events

    + Generate project objectives, goals, and timelines, and work cross-departmentally to ensure that key milestones are met and goals are achieved

    + Conduct competitive market analysis to formulate recommendations for annual event plans, including physical event design/booth layout and promotional strategies

    + Work with sales team, brand, channel, and product managers to develop integrated marketing plans (promotions, hands-on demonstrations, merchandising, etc.) to attract, educate, and excite target audiences at each event

    + Work with brand team to develop messaging strategies for macro business awareness, down to micro event-specific new product details

    + Develop and manage plans within approved budget levels, in highly fluid situations.

    + Develop working knowledge of tradeshow planning process to split workload and management responsibilities as needed

    The TOOLS you’ll bring with you:

    + Requires a bachelor's Degree in Marketing or Business

    + Minimum 4 years experience in sales and/or marketing, preferably within hardware/home center or industrial distribution channels

    + Must possess strong analytical, computer, communications and presentational skills

    + Ability to travel 30-50% of time

    We provide these great perks and benefits:

    + Robust health, dental and vision insurance plans

    + Generous 401 (K) savings plan

    + Education assistance

    + On-site wellness, fitness center, food, and coffee service

    + And many more, check out our benefits site HERE (https://www.milwaukeetool.jobs/Benefits) .

     

    _Milwaukee Tool is an equal opportunity employer._

    Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

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