• Sr. Manager, ISG Marketing

    Lenovo (Morrisville, NC)


    Sr. Manager, ISG Marketing

     

    General Information

     

    Req #

    WD00081947

    Career area:

    Marketing

    Country/Region:

    United States of America

    State:

    North Carolina

    City:

    Morrisville

    Date:

    Friday, April 25, 2025

    Working time:

    Full-time

    **Additional Locations** :

    * United States of America - North Carolina - Morrisville

     

    Why Work at Lenovo

     

    We are Lenovo. We do what we say. We own what we do. We WOW our customers.

     

    Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

     

    This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) .

     

    Description and Requirements

    Position Summary:

    We are looking for a dynamic and results-driven **Marketing Manager** to lead demand generation efforts for our **Data Center Solutions portfolio** . This role will be critical in shaping and executing marketing strategies that drive pipeline growth, accelerate sales, and increase market share for Lenovo’s infrastructure solutions—including servers, storage, and networking products.

     

    You will work closely with product marketing, sales, digital, and partner teams to design and implement multi-channel campaigns that engage enterprise customers and key buying personas throughout the customer journey.

    Key Responsibilities:

    + Own the development and execution of integrated demand generation campaigns targeting enterprise and mid-market customers

    + Design and implement go-to-market plans for new product launches, aligned with Lenovo’s data center portfolio priorities (e.g., ThinkSystem, ThinkAgile, TruScale)

    + Collaborate with sales and business unit leads to align campaigns with revenue goals and field needs

    + Partner with digital and content teams to build engaging assets, nurture tracks, and landing experiences tailored for buyer personas

    + Utilize marketing automation and CRM tools to build, manage, and optimize campaigns and lead flows

    + Measure performance of campaigns and adjust strategies to continuously improve ROI, pipeline impact, and conversion rates

    + Coordinate with corporate marketing teams to tailor global campaigns and messaging for local execution

    + Work with strategic partners (e.g., Intel, Microsoft, NVIDIA, AMD) on co-marketing and joint demand generation initiatives

    Required Qualifications:

    + 5+ years of B2B marketing experience, with a focus on demand generation, campaign management, or product marketing

    + Proven experience marketing enterprise IT solutions (servers, storage, cloud infrastructure, or networking)

    Preferred Qualifications:

    + Strong understanding of the data center ecosystem, trends, and buyer journey

    + Hands-on experience with marketing automation platforms (e.g., Marketo, Eloqua) and CRM systems (e.g., Salesforce)

    + Analytical mindset and experience with reporting on campaign performance and pipeline contribution

    + Excellent communication and project management skills

    + Experience working within or marketing to IT decision-makers in enterprise environments

    + Familiarity with channel and partner marketing

    + Comfortable working in a fast-paced, matrixed global organization

    + Bachelor’s degree in Marketing, Business, Communications, or related field (MBA is a plus)

     

    _We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class._

     

    **Additional Locations** :

    * United States of America - North Carolina - Morrisville

    * United States of America

    * United States of America - North Carolina

    * United States of America - North Carolina - Morrisville