• Director of Growth Marketing

    ZoomCare (Portland, OR)


    JOB SUMMARY

    The Director of Growth Marketing is responsible for patient acquisition through digital channels, developing and executing data-driven strategies that support the dynamic needs of the organization. The Director is part of a lean yet highly skilled team that includes Directors of Brand Marketing, Patient Experience, and Communications.

    ESSENTIAL FUNCTIONS

    _Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions._

     

    + Represent our values: Awesome, Creative, Respectful, Team Players, Get it Done.

    + Develop and execute a comprehensive strategic growth marketing program focused on patient acquisition.

    + Partner with brand marketing and patient experience teams on patient retention and frequency.

    + Oversee growth-oriented digital advertising campaigns across multiple platforms and formats, including search, display, paid social, and geofencing.

    + Identify and experiment with new-to-ZoomCare platforms like Nextdoor and Reddit.

    + Actively manage a dynamic media buying strategy that responds to constant fluctuations in demand and capacity throughout the network.

    + Understand and implement AI-powered advertising automation that’s appropriate for the company’s needs.

    + Maintain and continuously improve the search engine optimization (SEO) program, with an eye toward how rapid adoption of generative AI will affect search traffic.

    + Serve as the marketing analytics and attribution expert for the whole team, helping us understand and evaluate the performance of any trackable initiative.

    + Work with legal, compliance, and security teams to ensure all advertising is compliant with all healthcare-oriented standards and guidelines.

    + Partner with team members to build and refine a disciplined digital testing program across all channels.

    + Collaborate on and contribute to non-digital marketing with a growth component, including community-based initiatives.

    + Manage and mentor junior marketing team members.

    + Other duties as assigned.

    QUALIFICATIONS

    + Bachelor’s degree in Marketing or Business Administration; master’s degree in business administration, marketing, or a related field, preferred.

    + 10+ years of experience in growth marketing, performance marketing, or digital marketing, preferably in the healthcare industry.

    + Proven track record of driving patient acquisition and retention through innovative marketing strategies.

    + Proficient in Adobe, Google Suite, remote meeting and collaboration software including but not limited to Google Meet and Slack.

    + Proficiency in marketing analytics, CRM systems, and automation tools (e.g., HubSpot, Google Analytics, Meta Ads, etc.).

    + Strong expertise in digital marketing channels, including SEO, search engine marketing, pay-per-click advertising, social media, and email marketing.

    + Excellent leadership, communication, and project management skills.

    + Excellent verbal, written, interpersonal, and presentation skills.

    + Ability to collaborate cross-functionally with internal and external partners at all organizational levels.

    + Strong analytical, critical thinking, and problem-solving abilities.

    + Able to work effectively in a fast-paced and ever-changing environment with tight deadlines.

    + Familiarity with the latest trends and technologies in marketing and creative services.

    + Experience in HIPAA-compliant marketing practices is a plus.

    WORKING CONDITIONS

    + Ability to adjust focus between close and distance vision.

    + Prolonged periods of sitting and/or standing at a desk and working on a computer.

    + Close and distance vision and ability to adjust focus.

    + Seeing, hearing, speaking, and writing clearly in order to effectively communicate with others.

    + Project timelines and work volume / deadlines may require more than your scheduled hours per week or work outside of regular business hours to complete essential duties of this job.

    + Ability to attend industry and marketing events.

    REPORTING STRUCTURE

    + Reports to: Contractor - Chief Marketing Officer

    + Dotted-line Reports to: N/A

    + Direct Reports: N/A

    **Job Category:** Marketing Team