"Alerted.org

JOB SUMMARY

The Director of Growth Marketing is responsible for patient acquisition through digital channels, developing and executing data-driven strategies that support the dynamic needs of the organization. The Director is part of a lean yet highly skilled team that includes Directors of Brand Marketing, Patient Experience, and Communications.

ESSENTIAL FUNCTIONS

_Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions._

+ Represent our values: Awesome, Creative, Respectful, Team Players, Get it Done.

+ Develop and execute a comprehensive strategic growth marketing program focused on patient acquisition.

+ Partner with brand marketing and patient experience teams on patient retention and frequency.

+ Oversee growth-oriented digital advertising campaigns across multiple platforms and formats, including search, display, paid social, and geofencing.

+ Identify and experiment with new-to-ZoomCare platforms like Nextdoor and Reddit.

+ Actively manage a dynamic media buying strategy that responds to constant fluctuations in demand and capacity throughout the network.

+ Understand and implement AI-powered advertising automation that’s appropriate for the company’s needs.

+ Maintain and continuously improve the search engine optimization (SEO) program, with an eye toward how rapid adoption of generative AI will affect search traffic.

+ Serve as the marketing analytics and attribution expert for the whole team, helping us understand and evaluate the performance of any trackable initiative.

+ Work with legal, compliance, and security teams to ensure all advertising is compliant with all healthcare-oriented standards and guidelines.

+ Partner with team members to build and refine a disciplined digital testing program across all channels.

+ Collaborate on and contribute to non-digital marketing with a growth component, including community-based initiatives.

+ Manage and mentor junior marketing team members.

+ Other duties as assigned.

QUALIFICATIONS

+ Bachelor’s degree in Marketing or Business Administration; master’s degree in business administration, marketing, or a related field, preferred.

+ 10+ years of experience in growth marketing, performance marketing, or digital marketing, preferably in the healthcare industry.

+ Proven track record of driving patient acquisition and retention through innovative marketing strategies.

+ Proficient in Adobe, Google Suite, remote meeting and collaboration software including but not limited to Google Meet and Slack.

+ Proficiency in marketing analytics, CRM systems, and automation tools (e.g., HubSpot, Google Analytics, Meta Ads, etc.).

+ Strong expertise in digital marketing channels, including SEO, search engine marketing, pay-per-click advertising, social media, and email marketing.

+ Excellent leadership, communication, and project management skills.

+ Excellent verbal, written, interpersonal, and presentation skills.

+ Ability to collaborate cross-functionally with internal and external partners at all organizational levels.

+ Strong analytical, critical thinking, and problem-solving abilities.

+ Able to work effectively in a fast-paced and ever-changing environment with tight deadlines.

+ Familiarity with the latest trends and technologies in marketing and creative services.

+ Experience in HIPAA-compliant marketing practices is a plus.

WORKING CONDITIONS

+ Ability to adjust focus between close and distance vision.

+ Prolonged periods of sitting and/or standing at a desk and working on a computer.

+ Close and distance vision and ability to adjust focus.

+ Seeing, hearing, speaking, and writing clearly in order to effectively communicate with others.

+ Project timelines and work volume / deadlines may require more than your scheduled hours per week or work outside of regular business hours to complete essential duties of this job.

+ Ability to attend industry and marketing events.

REPORTING STRUCTURE

+ Reports to: Contractor - Chief Marketing Officer

+ Dotted-line Reports to: N/A

+ Direct Reports: N/A

**Job Category:** Marketing Team