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Description

PCSI is looking for a Digital Marketing and Social Media Specialist to support our rebranding efforts and ongoing marketing initiatives. The Digital Marketing and Social Media Specialist will play a major role in communicating our brand identity through web content development, social media activity, graphic design, and video production. This position maintains PCSI's social media pages and library of marketing content, as well as tracking related performance metrics and market trends.

The Digital Marketing and Social Media Specialist reports to and works closely with the Corporate Communications and Branding Manager, who reports to the CEO, to execute our evolving communications strategy. **This is a temporary assignment based out of south Austin, TX, intended to start in June and run through October 2025.**

Who We Are:

PCSI is a non-profit organization whose mission is to enhance the lives of people with disabilities through employment, advocacy, and partnerships. We vet, prepare, lead, and sustain a skilled workforce that provides top-tier services at job sites across the country. Our areas of expertise are wide and diverse; total facilities maintenance, hospital environmental services, custodial and grounds, disability awareness training, job coaching, and job placement are just a few. We integrate people with disabilities and veterans into meaningful jobs with competitive wages and benefits. Serving people of all abilities in their life’s journey is at the heart of what we do.

What You'll Do as Digital Marketing and Social Media Specialist:

+ Work closely with the Marketing Team to implement PCSI’s marketing strategies and initiatives.

+ Support programs and plans created to build market awareness and enhance the organization’s community profile.

+ Use social media management tools to schedule and publish content regularly.

+ Assist in planning and maintaining a calendar of overall social media activities, posting, and distributing content on social media.

+ Write and edit content for websites, brand messaging, social media, and other publications or platforms.

+ Prepare and write outlines, scripts, and storyboards for video projects.

+ Develop posts to promote content that transforms complex technical concepts into compelling content (e.g., press releases, articles, reports, white papers, etc.)

+ Communicate and form new connections with a variety of news sources, such as media outlets.

+ Thoroughly proofread internal and external messaging and brand standards.

+ Create compelling graphics and visuals that speak to our diverse audience groups and align with the brand.

+ Create dynamic video content for creative campaigns across social platforms.

+ Use audio and video post-production software for asset management, transcoding, titling, audio mixing, color grading, and media export.

+ Collect and maintain a library of visual and audio content.

+ Track performance metrics and report trends. Compile and analyze data to evaluate the impact and outcomes of marketing activities.

+ Research and analyze market trends, customer behavior, and competitive landscape. Prepare reports by collecting, analyzing, and summarizing data.

+ Perform regular account maintenance within each social media channel, and update pages as needed.

+ Keep track of tickets and maintain projects and fulfill employee requests.

+ Assist with cross-functional duties, including event planning, public affairs, and brand management.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

What You'll Need:

+ Bachelor’s degree in Marketing, Communications, or Graphic Design or related field preferred.

+ 3+ years of related marketing, social media content creation, and/or graphic design experience required.

+ Proficient in Microsoft Office Suite and Adobe Creative Suite (mainly InDesign, Illustrator, Premiere, and Photoshop).

+ Proficient in social media management and social listening platforms (e.g., Hootsuite, Sprout Social).

Knowledge, Skills and Abilities:

+ Have a firm grasp of different writing styles (Associated Press, Chicago, etc.).

+ Ability to work with professional video and/or photo production and post-production equipment.

+ Experience working in digital video and audio, including all aspects of the production process from concept to completion.

+ Excellent written and verbal communication skills.

+ Show strong video editing and color correction skills.

+ Strong visual communications skills, including communicating complex concepts and data through images.

+ Demonstrated ability to develop effective and innovative marketing strategies to drive improvements to business performance and customer experience.

+ Proven time management, project management, and interpersonal communications skill.

+ Ability to work independently and manage projects with many moving parts.

+ Capable of resolving escalated issues arising from working with various organizations, departments, and surrounding sensitive topics with confidentiality and discretion.

+ Ability to work with various departments and to meet various special interests.

+ A passion and strong understanding of mission-based nonprofits.

Other Requirements:

+ Ability to pass criminal, drug, and driving screening.

+ Travel may be required, up to 10% locally.

+ Ability to remain in a stationary position regularly, up to 85% of the time.

+ Occasionally move about inside the office to access file cabinets, office machinery, etc., and carry office materials and supplies up to 20 pounds.

+ Constantly operates a computer and other office productivity machinery, such as a calculator, phone, fax, copier, etc., and a personal computer.

+ Ability to exchange accurate information in person and over the phone.

Qualifications

Education

Preferred

+ Bachelors or better

Experience

Required

+ 3 years: Marketing, social media content creation, or graphic design

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.