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We're hiring a Campaign Execution Manager to lead a technical team that executes email and direct marketing campaigns. This role involves:

Managing a team focused on executing campaigns using our Prospect Database and developing technical processes with tools like Unica, SQL, and Python.

Leading a team of execution analysts.

Collaborating with leadership and strategy/analytics teams.

Building strong relationships with Prospect Database vendors.

Developing practical and effective campaign execution solutions

Responsibilities:

Collaborate with partners to understand segmentation and targeting needs and create actionable plans using complex inclusion/exclusion rules for marketing outreach to customers and prospects.

Lead and manage a team of 2-3 analysts responsible for executing email marketing and/or market research campaigns.

Build and maintain email, direct mail, and calling campaigns using campaign selection tools (SQL, Unica).

Leverage strong project management skills to manage and execute marketing campaigns, with a focus on using data and analytics to improve campaign decisions.

Identify and implement opportunities for continuous improvement and automation in campaigns, the Prospect Database, and data transfer processes.

Maintain clear documentation for campaign criteria, selections, and audits.

Coordinate with internal teams, content providers, and external vendors to ensure efficient campaign execution.

Analyze and review campaign setups and documentation created by colleagues.

Qualifications:

3+ years of experience as a Campaign Manager, Marketing Manager, or in a similar role.

Proven success managing and executing marketing campaigns.

Experience with campaign selection tools like Unica, Github, SQL, Python, Adobe Campaign, or similar.

Strong project management skills to handle multiple campaigns and meet deadlines.

Bachelor's degree or higher.

Excellent writing, communication, and organizational skills, including proficiency in Microsoft Office and Adobe Creative Suite.

Strong collaboration skills for effective teamwork with internal and external partners.

Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances

JOBID: 1090194#LI-CELLA#LI-KF1Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.