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Title Digital Coordinator

About the Organization About the Organization Since 1981, Outdoor Research has been building award-winning outdoor clothing and gear. We stand behind every product we make with the Outdoor Research Infinite Guarantee- warranty. Find out how we were born from our founder Ron Gregg's research-led approach to problem solving, and discover the origins of our first products in Our Story. Discover our roots in U.S. manufacturing, our legacy in Made in the USA tactical gloves, and our response to the COVID-19 pandemic with the development of face masks and medical-grade personal protective equipment in Protection. Learn about our product processes using recycled materials, how we enforce the safety and wellbeing of our workplaces, and our commitment to all people and the planet in Responsibility. Meet some of our community members who work to create safe, accessible, and equitable outdoor spaces in our Community Partnerships and our Ambassadors. We'd be thrilled to have you join the team and find your Career at Outdoor Research. Outdoor Research Values Curiosity: We are constantly striving to learn and improve ourselves. In our products, as a brand, as a team, and as individuals. Passion: We love what we do and take pride in sharing our work with others. Innovation: We are complex problem solvers. Collaboration: We are better together. Community: We embrace the collective impact we can have from our diverse perspectives; on each other, society, and our environment.

Position Digital Coordinator

Description

Reports to: Director of Ecommerce

Hybrid: Three days per week required in the Seattle SODO Office

Hourly Rate: $25-$27 an hour

Position Overview:

We are seeking a dynamic and enthusiastic Digital Coordinator to join our Ecommerce team. This entry-level role is a fantastic opportunity for someone looking to kickstart their career in digital marketing and ecommerce. The Digital Coordinator will support the Director of Ecommerce and manage a wide range of responsibilities that will drive the discovery and engagement of the Outdoor Research community.

Key Responsibilities:

+ Data Analysis: Oversee distribution of product surveys and analyze on-site customer survey data to provide actionable insights into product and website experience improvements.

+ User Experience: Contribute to website optimization and functionality improvements, leveraging NPS tracking to provide data-driven insights to enhance user experience and search optimization.

+ Shopify Support: Assist in the management and presentation of product listings on the website, including supporting the merchandising of collection pages and filtering optimization. Own ongoing coupon code activations, free shipping and gift-with-purchase promotions, and website content updates, such as blog articles.

+ SEO Optimization: Support SEO initiatives by helping execute strategies aimed at building topical authority around key business categories. This includes both technical tasks, like writing alt texts, implementing on-page optimizations across ecommerce collection pages and longer-form editorial content. These tasks will incorporate traditional SEO techniques as well as leaning into emerging AI trends.

+ Marketing Channel Support: Affiliate support includes seeding products to publishers as well as communicating the editorial content calendar and scheduled promotional events. Email support entails QA by previewing broadcast campaigns and testing link destinations.

+ Relationship Building: Build and maintain relationships cross-functionally, as well as with 3rd party vendors. Support team members with digital projects & marketing campaigns providing diverse experience and skills while generating exposure to the Outdoor Research community.

+ Branded Materials Coordination: Manage physical & digital assets such as interactive digital catalogs, stickers, package inserts, QR codes, and other branded assets created to drive engagement with outdoorresearch.com.

+ Content Curation: Curate user-generated content from digital & social media platforms by reviewing posts from customers wearing Outdoor Research products and organizing the content in a meaningful way for use on the website and in digital marketing campaigns. Manage responses and customer interactions

+ Sample Management: Manage the end-to-end responsibilities with the Gear-Tester program to ensure industry professionals are identified and matched with products to wear-test in the environment. Coordinate the distribution of samples, collect and analyze feedback, and report results to improve product development and marketing strategies. Assist in sample coordination for digitally led marketing & creative projects.

+ Project Management: Utilize Asana to ensure the accuracy of timelines, owners, tasks, and deadlines for various digital campaigns and projects. Hold team members accountable and provide weekly updates on progress and status.

+ Digital Trend Forecasting: Research emerging trends and share relevant insights with the team.

+ Administrative Support: Organize vendor contracts, monthly expenses, and other ad hoc requests

Position Requirements

Qualifications:

+ Bachelor’s Degree in Marketing, Communications, Business, or a related field.

+ Strong organizational skills and attention to detail.

+ Excellent verbal and written communication skills.

+ Proficiency in social media platforms and a good understanding of SEO principles.

+ Experience with project management tools, particularly Asana.

+ Excel, Outlook Office Suite, Google Analytics, and experience with Shopify is a plus *willing to train.

+ Ability to manage multiple projects and meet deadlines.

+ Outgoing personality with strong networking and relationship-building skills.

+ Proactive and creative thinker with a passion for the outdoor industry.

What We Bring to the Table:

+ 11 paid holidays each year and 3 floating holidays

+ Transportation benefits

+ PTO and sick/safe time

+ Paid volunteer time

+ Comprehensive medical, dental and vision plans

+ 401k with discretionary company match

+ Bouldering wall and gym

+ Product discounts

Exempt/Non-Exempt Non-Exempt

Full-Time/Part-Time Full-Time

Location Seattle, WA

EOE Statement OR is committed to equal employment opportunity and does not discriminate against any employee or applicant for employment in an unlawful manner. Employment-related decisions are made based on an individual’s qualifications without regard to race, sex, color, religion, age, national origin, disability, sexual orientation, gender identity, marital or military status, genetic information, political ideology or other applicable protected class status. This commitment extends to all employment practices including selection, hiring, placement, recruitment advertising, promotion or transfer, rate of pay or other forms of compensation, selection for training, demotion, layoff, or separation. All employment decisions are based upon the qualifications of the individual and the job requirements.

OR supports this commitment with an Affirmative Action Program, which is updated annually. The

objectives of the Affirmative Action Program are to ensure that our team reflects the diversity of our local community. We fully support affirmative action to include women, ethnic minorities, veterans and persons with disabilities throughout our workforce. The OR Affirmative Action Program is available for review by all employees and is maintained in the Human Resources Department.