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Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition.

When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your role and responsibilities

We are seeking an energetic, innovative and experienced Senior Product Marketing Manager to join our IBM Software Marketing & Communications team, responsible for watsonx.ai. As a Senior Product Marketer, you will be responsible for creating the message and value proposition for IBM’s watsonx.ai toolkit to grow IBM’s market share, supporting revenue growth for our market opportunity in AI and machine learning. You will lead cross-IBM product-level marketing and communications efforts to support pipeline generation and new client acquisition for the solution. The role includes deep collaboration with teams across geographies, including Marketing, Product Management, Sales, Clients and Business Partners.

In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.

Your primary responsibilities include:

• Act as the market catalyst for watsonx.ai, providing guiding views in key problems, competitors, and differentiators grounded in data.

• Develop product positioning and go-to-market that uniquely differentiates watsonx.ai to drive growth and client engagements.

• Create strategic messaging, and leadership proof points to improve the IBM’s market position in AI tooling.

• Identify opportunities and distinctive competencies for watsonx.ai

• Translate deeply technical concepts into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’s offerings.

• Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings.

• Lead and drive client, and business partner engagements in the field, digitally and at events.

Required technical and professional expertise

* 8+ years experience in Product or B2B Marketing.

* Ability to create client-centric messaging, targeting buyer pain points with differentiated value propositions.

* Ability to critically craft and shape client journeys and customer experiences, throughout the marketing funnel.

* Experience creating marketing business plans.

* Ability to engage product managers and architects to translate technology into compelling marketing message.

* Ability to deliver technical content like product demos.

Preferred technical and professional experience

* Market understanding of AI tooling technologies.

* Deep understanding of go-to-market strategies in generative AI.

* Experience developing audience-focused marketing strategies.

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.