• Sales Enablement Manager

    Pine Environmental Services (Windsor, NJ)


    Sales Enablement Manager

     

    Department: Sales

     

    Reports To: Vice President of Sales

     

    Company Overview

     

    Pine Environmental Services LLC is the nation’s leading provider of rental, sales, and technical service solutions for environmental monitoring equipment. Our mission is to support our customers with tools, technology, and insights that protect communities, safeguard infrastructure, and ensure regulatory compliance.

    Position Summary

    The Sales Enablement Manager will lead and coordinate initiatives that directly improve seller performance, revenue generation, and organizational alignment. This role is responsible for optimizing CRM usage, delivering training, managing lead flow and sales campaigns, and providing high-impact sales reporting. This position serves as a strategic partner to sales, marketing, and operations—ensuring our go-to-market teams are aligned, enabled, and equipped to succeed.

    Key Responsibilities

    Sales Enablement & Training

     

    + Own the onboarding and ramp-up process for all new sales hires, ensuring consistent understanding of tools, expectations, and product knowledge.

    + Drive ongoing sales education through structured content, playbooks, and skill-based training.

    + Identify performance gaps across the sales team and partner with sales leaders to implement targeted development initiatives.

     

    CRM Optimization & Data Enablement

     

    + Enhance CRM structure and usability (currently Microsoft Dynamics) to improve visibility, simplify seller workflows, and ensure accurate opportunity management.

    + Lead the creation and rollout of dashboards, fields, automations, and views that support better forecasting and seller accountability.

    + Work cross-functionally with IT and sales leadership to build CRM-based workflows that reduce administrative friction and maximize selling time.

     

    Lead Source & Campaign Management

     

    + Own the end-to-end process of capturing, qualifying, routing, and tracking lead sources (web, government spend sites, trade shows, third-party lists, etc.).

    + Ensure timely and accurate lead assignment, follow-up, and conversion tracking by sellers.

    + Partner with marketing to coordinate outbound campaigns and evaluate campaign ROI across key verticals and regions.

     

    Sales Reporting & Revenue Intelligence

     

    + Build and maintain dashboards that show revenue trends, seller pipeline health, close rates, lead source attribution, and campaign effectiveness.

    + Provide actionable insights on where and how revenue performance can improve—helping both sales and operations prioritize resources.

    + Regularly present reporting to executive leadership and contribute to forecasting, board materials, and territory reviews.

     

    Cross-Functional Collaboration

     

    + Serve as a connective hub between Sales, Marketing, Operations, and IT to ensure systems, data, and strategy are aligned for growth.

    + Partner with Marketing to ensure consistent messaging and visibility across all channels.

    + Work with Operations to align sales behavior with fulfillment capacity and revenue planning.

    Qualifications

    + Bachelor’s degree in business, Marketing, Communications, or a related field (or equivalent relevant work experience) . 5+ years of experience in sales enablement, sales operations, or revenue operations.

    + Strong CRM experience (Microsoft Dynamics preferred), including campaign management, data workflows, and reporting tools (Power BI, Excel, etc.).

    + Demonstrated ability to lead cross-functional projects and drive measurable outcomes.

    + Excellent communication and organizational skills, with the ability to influence at all levels.

    + Highly analytical, proactive, and comfortable with change and iteration.

     

    What Success Looks Like

     

    + CRM becomes a productivity tool, not an obstacle—sellers embrace it and leadership gains better visibility.

    + Sales reporting drives decision-making and helps forecast and resolve revenue gaps early.

    + Lead response times shorten, and conversions increase due to better campaign-to-seller alignment.

    + Onboarding becomes repeatable and accelerates new seller contribution.

     

    #PineSALES