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At Stanley Martin Homes, we believe our team makes the difference in everything we do. That’s why we live by our four values:

Our Team Makes the Difference

Succeed with knowledgeable, driven, and dedicated people working together

We Are Homebuyer Focused

Keep our customers and their satisfaction central to all that we do

We Have a Passion for Excellence

Strive to keep improving with our focus on the Stanley Martin Way

We Do the Right Thing

Act with the highest standards of integrity, every day

Stanley Martin Homes was ranked #12 Largest Private Company in the Greater Washington area by the Washington Business Journal. This achievement highlights Stanley Martin’s growth and success as well as its commitment to its team members and company culture.

The Digital Marketing Manager is responsible for developing, executing, and optimizing integrated marketing strategies that enhance brand awareness, drive qualified traffic, and generate leads for our new home communities. You will manage a team of digital specialists and collaborate cross-functionally to ensure consistency in messaging, branding, and customer engagement.

Responsibilities and Duties:

+ Digital Strategy & Execution: Develop and implement a comprehensive digital marketing strategy to increase brand visibility, website traffic, and lead conversions across multiple channels.

+ Team Leadership: Proven ability to inspire, lead, and mentor teams, fostering a collaborative and results-oriented environment.

+ Analytics and Conversion Optimization: Develop A/B testing initiatives for website landing pages, form strategy and digital content to optimize conversion rates and user experience.

+ Spearhead efforts to enhance organic search rankings through on-page, off-page and technical SEO, while managing multi-channel marketing campaigns to maximize ROI and generate high-quality leads.

+ Multi-Channel Orchestration: Coordinate social media advertising, display advertising, and retargeting campaigns, optimizing performance across platforms.

+ Content Strategy: Work closely with internal teams to develop compelling and relevant website content, blogs, email campaigns, and social media posts that align with business goals.

+ Lead corporate marketing campaigns to engage prospects and drive home sales, utilizing automation, personalization and segmentation strategies.

+ Data Analysis & Reporting: Track key performance indicators (KPIs), generate reports, and provide insights to refine marketing efforts for maximum impact and efficiency.

+ Budget Management: Direct the digital marketing budget, ensuring cost-effective campaign execution and strategic spending.

+ Vendor and Agency Management: Manage relationships with external agencies and vendors, ensuring the execution of marketing initiatives aligns with company goals.

+ Innovation & Trends: Stay up to date with emerging digital trends, tools, and industry best practices, continuously optimizing strategies for improved performance.

**Position Standards** :

+ Ability to lead, motivate, and coordinate a team with strong communication, decision-making, and collaboration to achieve goals and support development.

+ Excellent analytical skills with the ability to interpret data, generate insights, and drive strategic decisions.

+ Strong communication & presentation skills **:** Clearly convey strategies, insights, and results to stakeholders

+ Outstanding project management, and problem-solving skills.

**Position Requirements** :

+ 7+ years of experience in digital marketing, preferably in Direct-to-Consumer related industry.

+ Strong knowledge of SEO, SEM, PPC, paid social media, and digital content marketing strategies.

+ Experience with marketing automation tools and CRM platforms (e.g., Salesforce)

+ Hands-on experience with managing Google Ads, Google Analytics (GA4, Tag Manager etc), Meta Ads.

+ Bachelor's degree in marketing, Business, Communications, or a related field. MBA preferred.

+ Experience working cross-functionally with sales, creative, and development teams to align marketing efforts with business goals.

What’s In It For Me:

+ Access to competitively priced, high-quality health care options through Aetna, and EyeMed, along with employer-paid ST and LT disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options)

+ Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)

+ Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care

+ 12 weeks of paid maternity leave through our Short-Term Disability Plan

+ Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program

+ Continue your education with tuition and certification reimbursement

+ Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave

+ Protect yourself from identity theft or travel mishaps with our no-cost coverage

+ Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon

+ Get access to your paycheck early with an advanced pay option through Dayforce Wallet

+ Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more

Martin Alloy and Stanley Halle created Stanley Martin in 1966 in the Maryland suburbs outside of Washington, D.C. Early on, we began innovating with fresh new designs and quickly expanded our portfolio of homes to include various sizes and townhomes as well. Our innovative designs, commitment to quality and strong customer service quickly led to significant growth.

Stanley Martin expanded into Northern Virginia in 1971, Charlottesville, VA in 2013 and both Richmond, VA and Raleigh, NC in 2014. In 2017, Stanley Martin joined the Daiwa House Group, which provided the opportunity to expand into Atlanta, GA and Charleston, SC in 2018 and again in 2020 into Columbia, SC and Charlotte, NC among other metro areas on the east coast. We are proud of our 50+ years of success and look forward to helping homebuyers find their dream home every day.

To hear from our current team members about why they love working at Stanley Martin, click here (https://www.stanleymartin.com/who-we-are/careers) .

Job Details

Job Function** **Director

Pay Type** **Salary

Our company adheres to the spirit and intent of EEO. We promote a safe and drug-free workplace. We offer a competitive package of compensation, benefits, and a remarkable working environment. EOE/M/F/D/V/SO