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  • Manager, Brand Insights

    Otsuka America Pharmaceutical Inc. (Princeton, NJ)



    Apply Now

    Responsibilities

    The Manager, Brand Insights role supporting the businesses at Otsuka Pharmaceuticals supports the commercial insights needs for inline brands and early development assets. The Manager, Brand Insights will be responsible for market research, competitive intelligence and other commercial research for Otsuka’s portfolio of brands and assets indicated to treat patients living with mental health conditions. The role will support one or more brands and Life Cycle Management (LCM) opportunities. The role reports to the CSI Senior Manager and will work day-to-day with business analytics and insights personnel. The Manager is expected to conduct insightful and actionable market research that will have a positive impact on brand performance and inform decision making for marketing and sales. Key stakeholders for the Manager, Brand Insights include the respective Brand Teams and Commercial Operations.

     

    The Manager, Brand Insights is responsible for the design, execution, and management of market research projects. In addition, the Manager, Brand Insights is expected to commission and partner with MR agencies for primary and secondary research in the US and international markets, as needed. The position requires proficiency in business analytics as well as leadership and collaboration with marketing and sales partners. The person in this position will be part of the Commercial Strategy & Insights organization and work directly with the brand team.

     

    **Knowledge and Skills Requirements** :

    + Self-starter that will proactively take ownership of building internal relationships and learning the Otsuka culture

    + Comfortable working in a dynamic and fast-paced environment

    + Proven track record of applying market research insights to positively influence brand performance

    + Oversee and deliver qualitative and quantitative primary market research

    + Experience working with secondary market research data, including prescription data, patient-level data, sales data, and payer data

    + Proven experience and expertise integrating primary and secondary data into synthesized information and insights

    + Ability to develop and leverage new market research tools and process to drive deeper insights

    + Lead special projects as required by the needs of the business

    + Represent the function in various business meetings

    + Working knowledge of the clinical development process and product life-cycle from early stage through product launch, maturity and loss of exclusivity.

    + Strong, game-changing analytical abilities and insights generation skills

    + Strong interpersonal and communication skills

    + Ability to collaborate with marketing/sales partners and to influence decision making

    + Experience managing and developing vendor relations so that the agency can best contribute to Otsuka’s future success

    + Strong team player with good leadership skills

    Education/Experience:

    + Minimum of 5 years of experience in a marketing sciences/business analysis role in the pharmaceutical or consumer package goods industry (client or vendor side), including a minimum of 3 years of market research experience.

    + Bachelor’s degree

    + MBA/Graduate degree a plus

    + Consumer behavior experience a plus

    Competencies

    **Accountability for Results -** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.

    **Strategic Thinking & Problem Solving -** Make decisions considering the long-term impact to customers, patients, employees, and the business.

    **Patient & Customer Centricity -** Maintain an ongoing focus on the needs of our customers and/or key stakeholders.

    **Impactful Communication -** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.

    **Respectful Collaboration -** Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.

    **Empowered Development -** Play an active role in professional development as a business imperative.

     

    Come discover more about Otsuka and our benefit offerings; https://www.otsuka-us.com/careers-join-otsuka .

    Disclaimer:

    This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.

     

    Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.

     

    If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request ([email protected]) .

     

    Statement Regarding Job Recruiting Fraud Scams

     

    At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf.

     

    Please understand, Otsuka will **never** ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.

     

    Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters.

     

    To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website https://vhr-otsuka.wd1.myworkdayjobs.com/en-US/External .

     

    Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka’s call center at: 800-363-5670. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: https://www.ic3.gov , or your local authorities.

     

    Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. (“Otsuka”) does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka’s application portal without a valid written search agreement in place for the position will be considered Otsuka’s sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

     


    Apply Now



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