• Category Analyst

    Wellness Pet Company (Burlington, MA)


    Category Analyst

     

    Department:Sales

     

    About the Wellness Pet Company

     

    The Wellness Pet Company crafts and produces premium natural pet food, treats, and dental chews. We believe that natural, premium nutrition focused on proven health outcomes is the foundation of creating a mutual wellbeing for pets and their families. As a community of people, Wellies are positively obsessed about how to win for pets and their parents. We believe in the difference we make every single day, and we know that when we work collaboratively, Wellies are unstoppable -- Not only in providing the best nutrition to pets, but in building a better tomorrow for pets, their parents, and the world.

     

    Our Team is based out of our office in Burlington, Massachusetts, where we work in-office Monday through Thursday each week, and remotely on Fridays. Team members must reside within or be willing to relocate to a commutable distance from our Burlington office.

    What You'll Accomplish:

    This role will report to the Manager, Sales Strategy Analytics and will support the sales team by analyzing category data to drive the growth of the Wellness Business through actionable insights. As a Category Analyst, you will perform comprehensive analytics and effectively communicate category insights, competitive benchmarking, consumption trends, and extensive product/brand analysis. In addition, you will:

     

    + Lead the team in identifying, consolidating, analyzing, and understanding the business trends and providing direction based on the analysis

    + Convert sales information into business intelligence that will drive revenue and profit for the team

    + Analyze and validate consumption/POS data to understand current consumer and customer trends

    + Lead the strategic analysis of both customer-provided and syndicated data to drive assortment, merchandising, pricing, and to deliver winning shelving decisions (including Plan-o-gram development)

    + Implement tools that ensure volume and demand connect at the customer - IE forecasting, merchandising event planning, and consumption models

    + Maintain item & store segmentation which fuels Wellness's analytical tools & modular software

    + Assist in the creation of tools along with your sales counterpart to coordinate timely forecast accuracy

    + Support weekly reporting and ad hoc analytical needs leveraging a suite of analytical tools

    + Leverage shopper insights to deliver strategic alignment and drive execution across the Omni Shopping Environment

     

    Team Wellie is a group of people who are truly obsessed with all the best ways about winning for the consumer and the pets they love. And so, we are seeking an individual who:

     

    + Always starts with the consumer

    + Is dedicated to doing it right the first time

    + Brings their best every day

    + Has an -all-in- mindset

    + Embraces the hard things and does them right away

    + Owns their outcomes

    + Gives back to their community

    In addition, we are looking for someone who possesses the following:

    + Bachelor's degree in Business, Finance, or a related degree

    + Familiarity with syndicated data: IRI, Nielsen, as well as customer provided point of sale (POS) data

    + Can manage and ensure compatibility of large data sets across multiple platforms

    + Ability to translate financial and syndicated data into forward-looking action plans

    + Ability to perform sales ROI analyses

    + Ability to work with a variety of internal and external stakeholders to drive results

    + Expert level skills using Microsoft Excel (SUMIFS & Pivot tables)

    + Familiarity with planning and drawing planograms

    + Experience with data visualization tools such as Power BI

    + Experience with CRM tools and data in the CPG industry

    + Intermediate skill in database management tools (Microsoft Access) and processes

     

    Why Work for Wellness Pet

     

    We care about the wellbeing of our people, their families and their pets. So, we treat every Wellie to a comprehensive benefits package full of extras to support their health, pets, passions, and professional Development. More information about our benefits can be found on our website (https://www.wellnesspet.com/#join-our-pack) . The Wellness Pet Company is proud to be an equal opportunity workplace. We celebrate diversity and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

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