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What you'll bring to the team

Qualifications & Experience

Merlin Entertainments, the global leader in attractions and entertainment, is seeking a proactive, creative, and detail-oriented **Social Media Executive** tolead the execution of our social media activities across our Gateway Attractions in North America. Reporting to the Social Media Planner, this role will focus on content creation, community management, and creating the content for the day-to-day social media operations. The ideal candidate will have a passion for social media, a keen eye for detail, and the ability to contribute to the success of exciting campaigns that connect millions of people worldwide.

_This position is based in the Dallas/Fort Worth area and candidates should live within commuting distance to our attractions in the area._

Responsibilities:

Content Creation & Strategic Scheduling:

+ Create engaging social media content, including images, videos, copy, and stories, to be posted across various platforms (Facebook, Instagram, Twitter, TikTok, YouTube, etc.).

+ Publish content and create strategic timelines to ensure timely posts.

+ Ensure content is aligned with Merlin Entertainments’ brand guidelines and resonates with the target audience.

+ This role requires the exercise of invention, imagination, and originality in developing unique social media campaigns and content strategies.

Campaign Support:

+ Create and manage social media competitions, promotions, and events to drive engagement and build brand awareness.

+ Lead the influencer outreach and collaborate with brand advocates to amplify content and reach new audiences.

Community Management:

+ Monitor social media channels daily, engaging with followers, responding to comments, and interacting with the community in a positive and timely manner.

+ Proactively look for opportunities to engage with fans, influencers, and the wider community, keeping the conversation fresh and relevant.

Analytics & Reporting Support:

+ Track social media metrics and performance indicators (e.g., likes, shares, engagement, reach) to evaluate the success of content and campaigns.

+ Compile data for weekly social media reports, work with the Social Media Manager on strategies to identify trends, insights, and opportunities for optimization.

+ Provide feedback on community sentiment and user-generated content that can inform future content strategy.

Cross Functional Collaboration:

+ Collaborate with cross-functional teams (e.g., digital marketing, PR, customer service) to ensure a unified and consistent brand message across all digital touchpoints.

+ Work closely with the Paid Media Manager to foster and build ways of working to share best performing assets and campaigns across channels.

Trendspotting:

+ Keep up-to-date with the latest social media trends, platform updates, and digital marketing innovations, helping the team stay ahead of the curve.

+ Monitor competitors and industry best practices, sharing insights and recommendations for improvement.

Experience & Qualifications

+ 2-3 years of experience in social media management or digital marketing, ideally in the entertainment, travel, or hospitality sectors.

+ Have a solid understanding of various social media platforms and best practices is essential, as well as basic proficiency in social media management tools (e.g., Hootsuite, Sprinklr) and analytics platforms (e.g., Google Analytics, Facebook Insights).

+ Strong writing, creative, and communication skills, and the ability to thrive in a fast-paced, collaborative environment.

+ Have a keen eye for detail and an interest in keeping up with the latest trends in digital media.

Benefits

Benefits of Merlin Entertainments

+ Excellent health care options (medical, dental, and vision that encourage preventative care).

+ Outstanding Paid Time Off (PTO) that allows for adventure, rest, relaxation, or recuperation.

+ Merlin Magic Pass for friends and family to enjoy the parks & attractions

+ Recognition Programs and Rewards

+ 401(k) program with company match

+ Tuition reimbursement programs

+ Numerous learning and advancement opportunities

Pay Range

From USD $56,000.00/Yr.

Submit a Referral (https://careers-na-merlinentertainments.icims.com/jobs/7849/social-media-executive---gateway/job?mode=apply&apply=yes&in\_iframe=1&hashed=-1834381883)

Connect With Us!

At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!

Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.

**Location (Country-State-City)** _US-TX-Grapevine, TX_

**Job ID** _2025-7849_

**Employment Type** _Full-Time_

**Offer/Contract Type** _At Will (US Only)_

**Location Name** _LEGOLAND Discovery Center Dallas_