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Description

We are growing and looking to add to the dynamic Campaign Management team within Marketing’s Center of Excellence, supporting Enterprise Marketing.

The Senior Campaign Specialist will play a crucial role in the planning and execution of marketing campaigns. This role is responsible for building email and SMS campaigns within our marketing automation tool, the Zeta Marketing Platform (ZMP).

Within ZMP, the Senior Campaign Specialist will implement end-to-end technical coding of email campaigns and email template development (this includes audience segmentation, enablement of dynamic content, quality assurance, editing, testing, and deployment). This person will work in an agile environment directly with internal teams to deliver campaigns and lists. You will need to understand requirements, develop audience segmentation criteria, script dynamic content, QA/QC audience segments, and ensure timely deployment of emails and SMS communications for the Bank.

Primary responsibilities include:

+ Utilizing expert knowledge of email platform(s) including delivery system.

+ Collaborating with team members across product marketing to scope, design, and implement technical solutions for dynamic email projects.

+ Work with project stakeholders to identify requirements, solutioning development or level of effort.

+ Building, testing, and implementing content for automated campaigns including advanced dynamic content.

+ Performing code & creative reviews to optimize emails.

+ Demonstrate a deep understanding of Citizens data sources and effectively interpret requests from the Product Marketing team.

+ Implement standards and quality controls to ensure accuracy and consistency.

+ Ensure compliance and adherence to all federal and state regulations, customer contact rules & customer preferences, including CAN-SPAM requirements.

+ Document all the campaign processes and keep evidence of all approvals and exceptions.

Required skills/experience:

+ Email development experience, preferably in a similar marketing automation tool.

+ Expert knowledge of HTML/CSS/JavaScript for email, including responsive & fluid code optimized for email.

+ Excellent attention to detail with the ability to produce flawless work in rapid succession.

+ Ability to meet tight deadlines using strong multitasking and organizational skills.

+ Strong written and verbal communication skills with an ability to communicate campaign insights and business implications to non-technical business partners.

+ Effective problem solving in individual and group settings.

+ Collaborator at heart who is comfortable with self-direction and has flexibility to work on a variety of tasks.

+ Familiarity with Jira or another workflow tool a plus.

+ Experience with agile methodologies.

+ UI design experience a plus.

Education, certifications and/or other professional credentials:

+ Undergraduate degree in relevant field

+ 4 years of related full-time experience

Our preference would be to have a chosen candidate with onsite capabilities in Westwood, MA or one of our corporate headquarters.

Hours and Work Schedule:

+ Hours per week: 40

+ In-office days per week: 3 days, with a possibility of 4

+ Work schedule: Monday – Friday

Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth

Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.

07/05/2025