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Introduction

IBM is seeking an analyst relations manager to focus on the Developer community, and analysts that advise and cater to them. IBM’s vast and growing suite of AI offerings are unlocking productivity gains for application developers of all skill level, and even creating new developers out of people in business roles that haven’t traditionally acted as application developers. Application development tools and the developers who use them, exist in a fast-growing market with a dizzying number of choices. Helping key analysts understand IBM’s offerings in this space, and how they provide productivity gains across enterprises, is essential in order to receive positive evaluations in analyst reports, and create advocates out of the key voices in the market.

This role will require establishing your own analyst strategy centered around Developers, but also collaboration with your colleagues working in adjacent product spaces to incorporate developer-focused capabilities into their strategies, and into the top-level analyst strategy across Software.

Your role and responsibilities

Analyst Relations is a strategic function that works with industry analysts and influencers that:

• advise end-user technology buyers on vendor selection and IT strategy

• track competitive intelligence, market share/growth, and make forecasts

• influence media and investors, helping shape public perception

Main responsibilities:

• help companies like IBM position our offerings/solutions in the market by providing strategic advice and the voice of the customer.

• Develop, manage and execute a targeted Analyst Relations plan; educate the most influential industry analysts who work with existing or prospective IBM customers. Embed with the business unit to influence strategy and sales and improve analyst perceptions and relationships year-over-year.

• Influence analyst research on IBM, its competitors and the markets that IBM competes in; shape the perception of IBM and the value it brings to its customers; improve analyst rating in influential reports and evaluations.

• Monitor the competitive landscape and strategic developments in the area of focus; share relevant analyst research and implications with senior management to shape BU strategy and offerings.

• Connect key IBM executives with expert analysts for advisory sessions to help define and influence offering strategy.

• Collaborate with colleagues in marketing, sales, offering management, communications legal and BU leadership to ensure that IBM is getting the best representation with the analyst community.

• Manage and procure paid strategic research projects on behalf of IBM to ensure that key analyst firms are actively engaged with IBM offerings

• Develop a keen understanding of how to build credible and impactful relationships with key influencers and leading industry analysts.

Required technical and professional expertise

• Bachelor’s Degree

• 5+ year professional experience

• Expert project management and problem solving skills

• The ability to manage multiple simultaneous projects and manage multiple stakeholders, internal and external to IBM

• To be able to collaborate with Sales teams and suggest creative ways of engaging analysts to influence client decisions

• Strong attention to detail, you chase tasks until completion and always follow-up

• A natural tendency to be proactive, you know the needs of the teams and get creative when opportunities arise to help your teammates

• Great communication skills, more importantly you know when to listen and when to lead

• A desire to grow in the Analyst Relations profession and learn from the industry’s best talent

Preferred technical and professional experience

• MBA or other advanced degree

• 5+ years’ professional experience

• Experience working in the enterprise technology industry

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.