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Vp, Product Marketing - Online Ads Trust & Safety Platform (NYC)

Role : Head of Product Marketing - Online Ads Trust and Safety Platform ( NYC)

Employment Type : Full-Time

Location : NYC

About the Role:

Lead product marketing for Pixalate’s innovative trust and safety platform that protects digital advertising ecosystems. Based in New York, you'll drive positioning, messaging, and go-to-market strategies for solutions that combat ad fraud and ensure trust, safety, and compliance across digital channels. This role offers the opportunity to shape the future of trust and safety in digital advertising while working with cutting-edge technology in New York's dynamic startup ecosystem

Key Responsibilities

+ Develop compelling product positioning that communicates our unique value in the trust and safety space

+ Create and execute strategic go-to-market plans for new and enhanced platform capabilities

+ Lead product naming initiatives and produce high-impact product collateral

+ Translate complex trust and safety technology into clear benefits for advertisers and publishers

+ Implement metrics-driven approaches to measure marketing effectiveness and optimization

+ Collaborate with technical teams to align product marketing with engineering roadmaps

+ Stay ahead of emerging ad fraud tactics and safety concerns in digital advertising

Qualifications

+ Computer science or technical background with the ability to understand complex trust and safety technology

+ Proven experience in ad fraud or cybersecurity threat prevention

+ Track record of successful product positioning and go-to-market execution in ad-tech

+ Experience with ad fraud detection, prevention, and brand safety technologies

+ Hands-on approach with demonstrated success in early-stage or growth-phase startups

+ Strong analytical mindset with a focus on metrics-driven decision making

+ Knowledge of AI applications in trust and safety contexts

+ New York-based or willing to relocate

Benefits:

+ Monthly internet reimbursement

+ Casual work environment

+ Opportunity for advancement

+ Fun annual team events

+ Being part of a high-performing team that wants to win and have fun doing it

+ Extremely competitive compensation

+ Health Benefits

+ Unlimited PTO .

Pixalate offers the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), Mobile Apps, and Websites.

Our platform has been used to unearth multiple high-profile criminal and illegal surveillance cases, including:

+ Gizmodo: An iCloud Feature Is Enabling a $65 Million Scam, New Research Says (https://gizmodo.com/apple-icloud-private-relay-ad-fraud-scam-research-1849803510)

+ Adweek: A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV (https://www.adweek.com/programmatic/pixalate-ad-fraud-scheme-roku-murkiness-ctv/)

+ Washington Post: Your kids’ apps are spying on them (https://www.washingtonpost.com/technology/2022/06/09/apps-kids-privacy/)

+ Pro Publica: Porn, Piracy, Fraud: What Lurks Inside Google’s Black Box Ad Empire (https://www.propublica.org/article/google-display-ads-piracy-porn-fraud)

+ ABC7 News: The State of Children's Privacy Online (https://www.youtube.com/watch?v=qhFAxvs-mBY)

+ NBC News: How many apps are tracking your children (https://www.pixalate.com/blog/jalal-nasir-nbc-12news-apps-tracking-child)

Our team of lawyers, data scientists, engineers, economists, and researchers spans globally with presence in California, New York, Washington, DC, London, and Singapore.

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