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Sr Manager, Event Marketing
- Travel + Leisure Co. (Richmond, VA)
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We Put the World on Vacation
Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.
Job Summary
The Sr. Manager, Event Marketing has the responsibility to create and implement programs and policies that assist with the growth and maintenance of the Special Events program while ensuring business best practices are aligned with Sales Operations goals. A critical focus of this position is expense management and ensuring proformas and forecasting are aligned with goals to increase program efficiencies. Reinforcing the goals and tactics with field partners while following the existing scalable and sustainable roadmap to drive efficiencies, will be essential.
Partnering with field leadership to identify opportunities within the program’s operation and developing solutions to take advantage of these opportunities will be the day-to-day objectives for the individual in this role. This role may also leverage new partnerships to deliver events focusing on new customer acquisition. He/she will also oversee the implementation of these solutions/tactics. Coordination with other corporate personnel will also be required to assist in the implementation of the developed tasks.
What You'll Bring
Responsibilities include, but are not limited to:
• Leads Special Event Managers/Coordinators/Liaisons regionally to ensure that marketing plans are followed do meet and exceed event marketing budgets. – 30%
• Manages relationships with the various properties (resorts GMs, Sales & Marketing Leadership) to ensure the owner experience is delivered at the highest level. - 20%
• Manages the regional event schedule to ensure that Mangers/ coordinators/liaisons are planning events efficiently to ensure that capacity will meet/exceed budget targets. - 15%
• Tracks and reports budgeted numbers and team member personal production – 15%
• Responsible to address service recovery escalations and address directly with owners any escalations and related to events. - 5%
• Trains and coaches Event managers and coordinators on executing the marketing plan - 5%
• Maintains knowledge of Company policies and procedures to ensure compliance with same – 5%
• Responsible for ensuring performance management metrics are being applied equally to all team members. – 5%
Travel Requirements
Up to 50% travel may be required
How You'll Shine
Education
• Bachelor’s degree in Marketing or related field preferred
Knowledge and skills
• Should be able to communicate the insight and ideas effectively
• Ability to effectively communicate and partner with Sr. Leadership and peers
• Ability to work cross-functionally and implement projects without direct reporting control
• Excellent oral and written communication skills
• Strong time management skills, team contributor, and detail oriented
• Excellent interpersonal skills, analytical skills and problem-solving skills
• Strong planning, organizational and project management skills
Job experience
• Marketing manager experience preferred; or an equivalent combination of education and related work experience
• Understanding of sales and marketing practices in vacation ownership, preferred
• 5+ years’ experience in broad-based relationship management or account executive role, or related experience
Experience equivalent to the education requirement may be accepted in lieu of the education requirement.
How You'll Be Rewarded:
We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:
_Note: Temporary and/or seasonal associates are ineligible for Paid Time Off._
+ Medical
+ Dental
+ Vision
+ Flexible spending accounts
+ Life and accident coverage
+ Disability
+ Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
+ Wish day paid time to volunteer at an approved organization of your choice
+ 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
+ Legal and identify theft plan
+ Voluntary income protection benefits
+ Wellness program (subject to provider availability)
+ Employee Assistance Program
Where Memories Start with You
Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.
We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [email protected] , including the title and location of the position for which you are applying.
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