"Alerted.org

Job Title

Senior Social Media Marketing Specialist

Agency

Texas A&M University

Department

Marketing & Communications

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

Our Commitment

Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all pers p ectives, talents & lived experience s . Embracing varying opinions and perspectives strengthens our corevalues which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service .

Who We Are

The Division of Mar keting & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. For more information, please visit us at https:// mar comm.tamu.edu/ (https://marcomm.tamu.edu/)

What We Want

The Senior Social Media Marketing Specialist, under supervision, is responsible for managing, optimizing, and growing the university’s social media presence on YouTube, an integral storytelling platform in driving Texas A&M’s external trust and demand. They will also coordinate content for executive leadership through various social media platforms. Support social listening and community engagement on all official university social media channels.

What You Need To Know

+ Some travel required.

+ This position may require work beyond normal office hours and/or work on weekends.

+ Location: College Station, TX.

+ Salary: Commensurate based on selected candidates experience.

+ Cover Letter/Resume: A cover letter and resume are strongly recommended and will help in our review. You may upload them on the application under the CV/Resume section.

Responsibilities

Channel Management and Growth:

+ Manage and grow the university’s YouTube and LinkedIn channels, ensuring a cohesive and professional presence that puts the university’s message in front of new and emergent audiences.

+ Optimize video content for discoverability and performance using YouTube best practices (titles, descriptions, tags, thumbnails, chapters, etc.).

+ Use SEO and SEM tools, as well as Rival IQ, to provide reporting and insights on channel performance and growth opportunities.

+ Act as the subject matter expert for YouTube within the social media team, advising leadership on trends and platform innovations that the university should leverage.

+ Lead strategy planning for deciding which content is delivered to YouTube and when content placement will be most effective.

Content Creation and Production:

+ Assist with development and creative direction for high-quality video content in both long-form and short-form formats.

+ Collaborate with cross-functional teams to ensure alignment between video content and overall marketing objectives.

+ Atomize long-form video content into short form content pieces such as clips for strategic placement on X, LinkedIn, Facebook and Instagram.

+ Capture live video content at campus events and other key university moments, ensuring an authentic and engaging narrative.

+ Develop and curate engaging content for executive-level channels, including text, images, videos, and other multimedia formats, to drive community interaction and brand awareness.

+ Collaborate with other social media team members to plan and execute campaigns that align with overall marketing strategies and goals.

Analytics and Reporting:

+ Track and analyze key performance metrics to measure the effectiveness of community engagement efforts and provide regular reports to director and associate director.

+ Identify areas of performance growth using all available data and metrics

Community Engagement and Social Listening:

+ Analyze online conversations about the university through social media listening.

+ Identify trends in YouTube content placement for the university.

+ Respond to customer inquiries, comments, and messages in a timely and professional manner, providing exceptional customer service and support.

+ Stay up-to-date with the latest social media trends, tools, and best practices to ensure our community engagement and social listening strategies remain effective.

+ Alert university and division leadership on any/all issues that need awareness or response.

Qualifications

Required Education & Experience:

+ Bachelor’s degree or equivalent combination of education and experience.

+ Five years of communications, public relations, and/or marketing experience.

Knowledge, Skills, and Abilities:

+ Strong written and oral communications skills.

+ Demonstrated ability to successfully manage projects.

+ Ability to work professionally and harmoniously in a service-oriented position.

+ Self-motivation and ability to manage time efficiently, as well as make quick decisions, with minimal supervision.

+ Critical thinking skills.

+ Ability to collaborate successfully with internal and external teams.

+ Proficiency/mastery with social media channels and emerging social media trends.

+ Proven ability to create content specifically for social media communication.

+ Ability to multitask and work cooperatively with others.

Why Texas A&M University?

We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration.  Amenities associated with a major university, such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you.  Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes.

+ Medical, (https://www.tamus.edu/benefits/medical/) prescription drug, dental, (https://www.tamus.edu/benefits/dental/) vision, life and AD&D, (https://www.tamus.edu/benefits/life-add/) flexible spending accounts , and long-term disability insurance (https://www.tamus.edu/benefits/long-term-disability/) with Texas A&M contributing to employee health and basic life premiums

+ 12-15 days (https://employees.tamu.edu/employee-relations/leave/index.html) of annual paid holidays

+ Up to eight hours of paid sick leave (https://employees.tamu.edu/employee-relations/leave/paid/sick.html)  and at least  eight hours of paid vacation (https://employees.tamu.edu/employee-relations/leave/paid/vacation.html)  each month

+ Automatic enrollment in the  Teacher Retirement System of Texas (https://www.trs.texas.gov/Pages/Homepage.aspx)

+ Health and Wellness: Free exercise programs and release time (https://flourish.tamu.edu/wellness-release-time/)

+ Professional Development: All employees have access to free  LinkedIn Learning (https://linkedinlearning.tamu.edu/)  training, webinars, and limited financial support to attend conferences, workshops, and more

+ Educational release time and tuition assistance (https://livingwell.tamu.edu/employee-tuition-assistance)  for completing a degree while a Texas A&M employee

+ Living Well, (https://livingwell.tamu.edu/) a program at Texas A&M that has been built by employees, for employees

Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume’ or use a LinkedIn profile to pre-populate the online application.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.