• VP, Performance Marketing

    Dodge Construction Network (Springfield, IL)


    VP, Performance Marketing

    Description

    Dodge Construction Network (Dodge) is seeking a data-driven, strategic VP,Performance Marketing to lead our digital growth engine. This role will own customer acquisition, website and content performance, and marketing analytics. You’ll oversee a high-leverage team — including our Director of Content and Marketing Analytics Manager — and manage agency partnerships to drive results at scale.

     

    Thisis afull timepositionandreports directly to theChief Marketing Officer.

     

    _Preferred_** **_Location_

     

    This is a remote,home-officebasedrole and candidates located in thecontinentalUnitedStateswill be considered

    _Travel Requirements_

    Expected travel is10%forthis role

    _Essential Functions_

    + Lead digital acquisition across all channels: paid search, paid social, programmatic, SEO, affiliate, and retargeting

    + Own website performance: Drive conversion strategy and Conversion Rate Optimization (CRO) across company-managed websites and landing pages, including primary ownership of Construction.com

    + Act as the key liaison with internal engineering and/or external development partners to scope, prioritize, and implement website enhancements or technical changes

    + Oversee content performance: Collaborate with the Director of Content to ensure content drives pipeline impact and aligns with SEO best practices

    + Drive SEO/SEM strategy and execution: Use tools like SEMrush, Moz, and Google Analytics to optimize visibility and efficiency

    + Lead marketing analytics: Partner with the Marketing Analytics Manager to develop dashboards, track KPIs, and deliver actionable insights

    + Manage agency relationships: Own performance agency oversight and ensure external partners deliver against benchmarks

    + Forecast, budget, and report: Own planning and accountability for digital performance metrics and spend

    + Collaborate cross-functionally: Align with Product Marketing, Sales, and RevOps to drive demand and conversion

    + Partner with Rev Ops to define and continue to refine lead prioritization logic

    _Education Requirement_

    Bachelor’s degreein a related fieldor equivalent education and work experience

    _Required_** **_Experience_** **_, Knowledge_** **_and Skills_

    + 10+ years of marketing experience with deep expertise in performance/growth marketing

    + Proven leadership in managing multi-channel campaigns and full-funnel optimization

    + Experience managing and developing high-performing teams (content, analytics, digital)

    + Strong command of SEO/SEM, analytics, attribution modeling, and A/B testing

    + Fluency with tools like SEMrush, Moz, Salesforce, Google Analytics, and Tableau/Looker

    + Track record of building and scaling digital programs that drive revenue growth

    + Strong executive presence with excellent communication and influence skills

    _About Dodge Construction Network_

    Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities.Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success.We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.

     

    Dodge is the catalyst for modern construction.

     

    _Salary Disclosure_

    _Base Salary_ _R_ _ange: $_ _180,000-$220,000_

    This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and otherjob-relatedfactors.Dodge Construction Network’scompensation and rewards package for full time roles includes a market competitive salary,comprehensive benefits, and, for applicable roles,uncappedcommissions plans or an annual discretionary performance bonus.

     

    _For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_future require sponsorship for employment visa status._

     

    _A b_** **_ackground check_** **_is_** **_required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job_** **_and_** **_consistent with all federal state and local ordinances._

    _Reasonable_** **_Accommodation_

    _Dodge Construction Network_** **_is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **[email protected]_** **_._

    _Equal Employment Opportunity Statement_

    _Dodge Construction Network is an Equal Opportunity Employer._** **_We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people._** **_All employment decisions shall be_** **_based on merit,_** **_qualifications,_** **_and business needs_** **_without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status,_** **_pregnancy,_** **_sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._

     

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