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Description

Our Corporate office in Baton Rouge, Louisiana, is now hiring a Director of IT Salesforce to help us bring innovative outdoor advertising campaigns to life for brands in Baton Rouge, LA, and the surrounding areas.

The Director of IT Salesforce will lead the overall strategy, growth, and enablement of the Salesforce platform to deliver key business outcomes and deliverables. The role in partnership with multiple stakeholders will be responsible for the full lifecycle of platform design, execution, governance, and continuous improvement to support Sales, CPQ integration, and cross-functional operations. The ideal candidate will bring a strong balance of business acumen, deep Salesforce

platform expertise, and proven experience managing teams and technology initiatives at enterprise scale.

Why Lamar?

Lamar Advertising has been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

+ Learn more about us on our official **YouTube channel (https://www.youtube.com/@TheLamarChannel) .**

+ Check reviews and company updates on our **Glassdoor page (https://www.glassdoor.com/Overview/Working-at-Lamar-Advertising-EI\_IE5998.11,28.htm)**

What’s in it for you?

+ A **Monday-Friday 8:00 am - 5:00 pm hybrid work schedule** with paid holidays, with a combination of time spent in-office and selling in the field

+ First-year earning potential of **$145,000 - $155,000 / year** dependent on relevant experience and qualifications

+ Comprehensive **30 day** training program with opportunities to participate in our corporate-hosted Lamar Sales School

+ Multiple medical plan options and a health savings account

+ Hospital, Critical Illness, and Accident coverage

+ Dental and vision insurance

+ Short and long-term disability and paid parental leave

+ 120 hours of paid time off (PTO) that increases with tenure

+ 12 paid company holidays including Presidents Day and Juneteenth

+ Employee Stock purchase plan

+ 401(k) plan with company match

+ Wellness program incentives such as medical plan premium holidays and HSA contributions

+ Ongoing professional development and internal leadership programs to maximize your career potential

+ Advancement opportunities, as our goal is to promote all Sales Managers from within

What we’re looking for in YOU:

+ Proven ability to analyze complex business requirements and translate them into effective Salesforce solutions through data-driven decision making.

+ Exceptional communication and relationship management skills with demonstrated success collaborating across organizational boundaries and diverse stakeholder groups.

+ Excellent verbal and written communication skills with the ability to convey complex technical concepts to both technical and non-technical audiences.

+ Strong project management capabilities with proven track record of independently driving complex technical initiatives from conception to successful implementation.

+ Experience implementing Salesforce development best practices, including proper governance, release management, and quality assurance methodologies.

+ Strong understanding of service-based architecture and data synchronization principles

Education and experience:

+ Required:

+ 5+ years of relevant experience in Salesforce administration, implementation, and development, with at least 3 years in a leadership role managing enterprise-scale CRM implementations.

+ Experience with MSFT platforms required.

+ Deep understanding of Salesforce platform capabilities, including declarative automation (Flow), Apex, Lightning Web Components, and API integrations. Knowledge of the following technical languages and concepts required: C#, MS SQL Server, Object oriented development, Service based architecture, Test driven development, Web development - HTML, CSS, JavaScript frameworks (such as JQuery, ExtJS, Sencha or similar), Asp.Net MVC, Mobile web development is a plus.

+ Strong experience with enterprise system integration, particularly between Salesforce and ERP systems

+ Working knowledge of web development fundamentals (HTML, CSS, JavaScript).

Preferred:

+ Bachelor’s degree in Computer Science, MIS, Business, or related field.

+ Salesforce certifications: Admin, Platform Developer, or equivalent highly preferred.

A day in the life:

Strategic Leadership & Program Ownership

+ Lead the strategy, architecture, and execution of a net-new Salesforce org implementation, including data migration, security modeling, and system design.

+ Serve as the Salesforce platform owner and strategic advisor, aligning enterprise CRM investments with executive priorities and business goals.

+ Direct Salesforce efforts for Lamar’s end-to-end sales transformation initiative, ensuring integration with Oracle CPQ and ERP systems to deliver a unified sales ecosystem.

Team & Vendor Management

+ Build, lead, and mentor a high-performing Salesforce team, fostering skill development and driving accountability to business outcomes.

+ Evaluate and manage Salesforce implementation partners and third-party application vendors to ensure alignment, value, and scalability.

Business Partnership & Solution Delivery

+ Collaborate cross-functionally with stakeholders, IT, and business units to gather requirements, define enterprise CRM standards, and develop scalable solutions.

+ Translate business needs into actionable technical requirements through structured planning, documentation, and solution design.

+ Champion user adoption by delivering intuitive, stakeholder-driven UI/UX and clear communication of system functionality.

Platform Governance & Optimization

+ Oversee the growth, performance, and continuous optimization of Salesforce as a core component of the integrated business application suite.

+ Design and manage scalable user access strategies (e.g., profiles, permission sets) across a user base of 1,850+ licensed users.

+ Implement rigorous quality assurance practices, including defect tracking, testing, and validation, to ensure reliable system performance

Physical Demands and Work Environment

+ The primary work environment is an office.

+ The physical demands for this position include light to moderate lifting, seeing (with a focus on reading), sitting more than 50% of the time, talking, and walking.

+ Nights spent traveling, away from home, are less than 10%.

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

Billboards

Interstate logos

Handpainted murals

Transportation and airports

The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

Lamar is an EEO/AA employer including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic.

**SMS and Email Communications:** By providing your contact information and submitting this form, you agree to receive email and SMS communications from Lamar Advertising Company regarding job opportunities, hiring events, and career-related updates. Message and data rates may apply. You can opt out at any time by emailing [email protected] or replying 'STOP' to text messages. Your information will be processed in accordance with our privacy policy (https://lamar.com/en/about/privacy-policy) .

**Disability Self-Identification:** When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch **this video (https://www.youtube.com/watch?v=TAKsPd\_lIw8)** for clarification on why we're asking for this information!

**California Residents -** Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.