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Advisor Marketing Consultant - 87MC5E

We’re determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals – and to help others accomplish theirs, too. Join our team as we help shape the future.

Hartford Funds is seeking a Digital Communications Specialist to create, manage, and optimize email marketing programs and financial advisor engagement strategies.

Responsibilities:

+ Build, test, and deploy email campaigns using our email marketing platform.

+ Collaborate with digital strategy and sales teams to develop and execute cross-channel campaigns.

+ Craft email communications following best practices in digital strategy and creative processes.

+ Implement segmentation strategies and personalization to enhance advisor experiences and drive engagement.

+ Utilize automation tools to streamline email marketing campaigns, ensuring relevant and personalized communications.

+ Analyzing data and trends to identify opportunities for optimizing campaigns.

+ Utilize Salesforce.com to create, promote, and track campaigns, providing executive summaries.

+ Partner with distribution leadership to understand the needs of the target audience.

Qualifications:

+ A minimum of three years of digital marketing experience; financial services experience is a plus.

+ Expertise in communicating across various channels to different audiences.

+ Proven ability to drive projects to completion, coordinate activities, and resolve issues.

+ Excellent relationship-building skills and ability to manage multiple projects effectively.

+ Strong written and verbal communication skills, with the ability to deliver insights and suggestions for optimization.

+ Experience with a leading email marketing service provider (Marketo preferred).

+ Knowledge of Salesforce.com, Marketo, HTML, and Adobe InDesign is helpful; training will be provided.

Compensation

The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford’s total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is:

$60,000 - $85,000

Equal Opportunity Employer/Sex/Race/Color/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age

About Us (https://www.thehartford.com/about-us) | Culture & Employee Insights (https://www.thehartford.com/careers/employee-stories) | Diversity, Equity and Inclusion (https://www.thehartford.com/about-us/corporate-diversity) | Benefits (https://www.thehartford.com/careers/benefits)

Human achievement is at the heart of what we do.

We believe that with the right encouragement and support, people are capable of achieving amazing things.

We put our belief into action by ensuring individuals and businesses are well protected, and by going even further – making an impact in ways that go beyond an insurance policy.

Nearly 19,000 employees use their unique talents in careers that span a variety of disciplines – from developing the latest technology to creating and promoting our products to evaluating future financial risks.

We’re also committed to programs that drive education and support volunteerism, which put human beings first. We do it because it’s the right thing to do, and because when our customers, communities and employees succeed, we all do.

About Us (https://www.thehartford.com/about-us)

Culture & Employee Insights

Diversity, Equity and Inclusion (https://www.thehartford.com/about-us/corporate-diversity)

Benefits

Legal Notice (https://www.thehartford.com/legal-notice)

Accessibility StatementProducer Compensation (https://www.thehartford.com/producer-compensation)

EEO

Privacy Policy (https://www.thehartford.com/online-privacy-policy)

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Your California Privacy Choices (https://www.thehartford.com/data-privacy-opt-out-form)

International Privacy Policy

Canadian Privacy Policy (https://www.thehartford.com/canadian-privacy-policy)

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