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What You'll Do for Us

+ _Brand Leadership:_

+ Lead a set of iconic brands including Simply TM, Honest Kids, and Hi-C by developing and executing comprehensive brand strategies that drive growth, enhance consumer engagement, generate customer buy-in, and ensure brand consistency across all channels.

+ Oversee marketing campaigns, product innovation, and collaboration with internal and external stakeholders to meet consumer needs and achieve business objectives.

+ Lead development of annual and multi-year brand growth strategies and business plans deliver against overall brand vision and business objectives in North America

+ _Stewardship:_

+ Serve as the key brand representative across multiple routines and with multiple stakeholders stewarding the brand strategies and priorities

+ Partner with internal (e.g., R&D, Supply Chain, Commercial, sales) and external (e.g., customers, bottlers, suppliers) stakeholders to deliver the business priorities

+ _Data-Driven Decision Making:_

+ Leverage the team to develop a comprehensive understanding of brand performance by conducting thorough root cause analysis to identify underlying issues and support actionable recommendations.

+ Utilize advanced analytical tools and methodologies to gather and interpret key performance indicators to drive informed decision-making and optimize business strategies.

+ _Team Leadership:_

+ Provide direct reports with inspirational leadership, clear direction and prioritization, and personalized coaching to achieve work objectives, enhance skills, and develop career paths.

+ Foster a collaborative environment that encourages professional growth and continuous improvement

Key Success Parameters

Experience

+ 10 or more years of experience in brand management and/or marketing in consumer-packaged goods.

+ Bachelor's degree required; MBA preferred.

Communication Focus

+ Role frequently leads communications with both internal (e.g., global brand, Commercial, Supply Chain & Technical, Zone customer/franchise teams) as well as external (e.g., bottler, customer, agency, supplier) partners.

+ Interactions include sharing relevant information on brand(s) business plans, influencing others to act in support, and negotiating components of said plans to enable desired outcomes.

+ Role interacts frequently (daily) with constituents (internal and external) that may not have completely aligned interests/ objectives.

Key Knowledge Requirements

+ Develop and communication of brand vision inclusive of 'what it takes' to achieve

+ Ability to translate vision/strategy through development of annual brand business plans along with corresponding resource requirements

+ Strong collaboration skills including ability to build partnerships, establish trust & credibility and influence across all levels of leadership

+ Excellent oral and written communication skills with ability to tailor communications to audience

+ Ability to effectively prioritize short and long-term business priorities and communicate & manage key tradeoffs and implications

+ Develop a strong understanding of performance in market and across the P&L

+ Brand and/or portfolio P&L management

**Nice to Have** :

+ System operations experience within the Coca-Cola North America Operating Unit (bottlers, customers, routes-to-market)

+ Experience developing and launching step-change innovations

What We Can Do For You

+ **Empowering Culture:** We believe in fostering an empowering culture where every team member is valued and encouraged to grow.

+ **Benefits and Salary:** We offer a competitive salary and benefits package that includes health insurance, retirement plans, and wellness programs.

+ **Professional Development:** We are committed to your professional development and provide numerous opportunities for learning and growth, including access to training programs, mentorship, and career advancement.

Pay Range:$211,000 - $238,400

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:50

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.