• Manager Digital Channels

    CSL Plasma (Boca Raton, FL)


    As the Manager of Marketing Digital Channels, you will lead the development and management of impactful digital programs, and campaigns with a cohesive omnichannel strategy. Manage marketing projects across our global websites and app experiences, leading the requirements necessary to develop strategies that exceed outcomes.

     

    Collaboration is necessary, as you will work with Pricing + Strategy, Partners (Ops), Information + Technology (I+T), Creative Design, and other teams to improve our digital tools and platforms. You will promote the vision for measuring the effectiveness of our digital marketing efforts, ensuring a seamless and engaging journey for donors and prospects across all touchpoints. You will be the primary owner and driver for prioritizing our requirements and functionality to maximize results and donor engagement across our web and app platforms in the US, Puerto Rico, and the EU.

    JOB DETAILS:

    + Reports To: Director of Digital Experience

    + Location: Boca Raton, FL

    + Direct Reports: No direct reports but will lead cross-function initiatives

    + Travel: Required varies but can be up to 30%.

    RESPONSIBILITIES

    **Strategy Development** – Create meaningful and impactful digital experiences for our donors through innovative digital solutions

    **Optimization and Performance** – Partner within Marketing and the broader organization to grow, optimize metrics focused on our our goals while maximizing efficiency of spend

    **User Experience and Design** – Apply best practices and technical knowledge (ADA, SEO, etc.) to provide an engaging vehicle for both donors and prospects

    **Testing and Learning** – Lead testing projects to evaluate the impact of marketing strategies. Partner with internal stakeholders and agencies to develop and contribute to their learning needs

    **Best Practices and Innovation** – Partner with analytics to drive requirements for KPIs and measurement

    **Partnership and Collaboration** – Can partner with several partners driving strategic discussions and aligning on different ways to enhance the digital donor experience

    JOB SPECIFICATIONS

    Education and Experience

    + Bachelor's Degree in business administration, marketing or equivalent combination of education

    + MBA preferred

    + 5 plus years of progressively responsible experience building digital experiences in both web and app platforms

    + Multi-location B2C environment highly preferred

    + Technical proficiency with marketing platforms

     

    \#LI-Onsite

     

    Our Benefits

     

    CSL offers the following benefits for this full-time position: Options for health care benefits, including choices of plans for medical, dental, and vision, prescription drug coverage; Company-provided basic life insurance and Short- and Long-Term Disability; the option to participate in CSL’s 401(k) Savings Program; Paid Time Off (PTO) for use in connection with vacations, illness, and other personal business; and paid observed holidays as designated by the Company. For more information on CSL Plasma benefits visit https://cslbenefits.com/cslp .

     

    About CSL Plasma

     

    CSL Plasma is one of the world's largest collectors of human plasma. Our work helps to ensure that people with rare and serious diseases are able to live normal, healthy lives. We are committed to our work because lives depend on us. Learn more about CSL Plasma (https://www.cslplasma.com/about-csl-plasma) .

     

    We want CSL to reflect the world around us

     

    As a global organization with employees in 35+ countries, CSL embraces inclusion and belonging. Learn more about Inclusion & Belonging (https://www.csl.com/careers/inclusion-and-belonging) at CSL.

     

    Do work that matters at CSL Plasma!

    R-254521

    CSL makes all employment decisions without regard to race, color, religion, national origin, ancestry, age, sex, gender, pregnancy, disability, marital status, sexual orientation, gender identity, genetic information, military status, protected veteran status (specifically status as a disabled veteran, recently separated veteran, armed forces service medal veteran, or active duty wartime or campaign badge veteran) or other classification protected by applicable US federal, state or local law. CSL complies with all applicable employment laws, including but not limited to Title VII of the Civil Rights Act of 1964, the Americans with Disabilities Act, the Fair Labor Standards Act, and the Immigration Reform and Control Act. https://www.cslbehring.com/careers/eeo-statement