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Details

**Job Title:** Associate Vice President (AVP), Ministry Marketing

**Location:** Remote

**Department:** Marketing

**Reports To:** VP, Head of Marketing

**Position Type:** Full-Time

The AVP of Ministry Marketing leads field-based marketing efforts across all Ascension regions, developing and executing local strategies that drive patient volumes, increase brand awareness, and reflect our Catholic healthcare mission. This leader manages a team of regional marketing professionals and collaborates with operational and clinical executives to ensure marketing approaches are aligned to local priorities and organizational goals.

Benefits

Paid time off (PTO)

Various health insurance options & wellness plans

Retirement benefits including employer match plans

Long-term & short-term disability

Employee assistance programs (EAP)

Parental leave & adoption assistance

Tuition reimbursement

Ways to give back to your community

_Benefit options and eligibility vary by position. Compensation varies based on factors including, but not limited to, experience, skills, education, performance and salary range at the time of the offer._

Responsibilities

+ Lead field marketing strategy across all markets to drive volume, grow brand equity, and engage communities

+ Ensure alignment between local marketing execution and system-level strategies

+ Partner with regional CEOs, service line leaders, and providers to develop market-specific marketing plans

+ Guide integrated campaigns across digital, traditional, and community channels with measurable outcomes

+ Oversee development and execution of local campaigns, events, and sponsorships tied to business priorities

+ Collaborate with communications teams to deliver unified marketing and communications plans

+ Manage regional marketing budgets, ensuring alignment with strategic priorities and ROI goals

+ Build strong relationships with executive and clinical stakeholders across ministries

+ Use market insights and analytics to optimize campaign effectiveness and identify local growth opportunities

+ Standardize campaign planning and measurement processes across regions

+ Lead and mentor a team of regional marketing leaders, setting clear performance goals and fostering growth

+ Uphold brand standards and ensure all marketing reflects Ascension’s values and mission

Requirements

Education:

+ Associate's degree/Bachelor's degree with 7 years of applicable cumulative job specific experience required, with 4 of those years being in leadership/management.

Additional Preferences

+ Master’s degree preferred

+ 10+ years of progressive marketing experience, with 5+ years in leadership roles

+ Prior experience in healthcare marketing required; experience in multi-market or field marketing highly preferred

+ Proven success in leading localized campaigns that drive patient volumes and brand awareness

+ Strong understanding of integrated marketing channels, digital strategies, and local consumer engagement

+ Ability to build trusted relationships with providers, administrators, and senior leadership

+ Skilled in marketing analytics, ROI tracking, and budget management

+ Experience leading teams in mission-driven or faith-based organizations

+ Strong communication, collaboration, and strategic planning abilities

+ Demonstrated ability to balance local execution with system-wide alignment

\#le@der

\#LI-Remote

Why Join Our Team

Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.

Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.

Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.

Equal Employment Opportunity Employer

Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws.

For further information, view the EEO Know Your Rights (English) (https://www.eeoc.gov/sites/default/files/2022-10/22-088\_EEOC\_KnowYourRights\_10\_20.pdf) poster or EEO Know Your Rights (Spanish) (https://www.eeoc.gov/sites/default/files/2022-10/22-088\_EEOC\_KnowYourRightsSp\_10\_20.pdf) poster.

As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well-being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension.

Pay Non-Discrimination Notice (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_%20English\_formattedESQA508c.pdf)

Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.

E-Verify Statement

This employer participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information.

E-Verify (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify\_Participation\_Poster\_ES.pdf)