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Marketing Specialist

Job Category Sales / Marketing

Market Location TN - Nashville area

Location TN - Nashville

As a Marketing Specialist at Ryan Homes, a brand of NVR, you will play an important role in the development and execution of marketing strategies specific to our homebuilding communities. Your efforts will drive high quality community web leads and model traffic that convert to appointments, ultimately helping the region meet or exceed their sales plan. In this role you are focused on achieving an optimal online Customer Experience. You are also responsible for helping prepare new community launches and ensure their success.

What you will be doing:

+ Use data analytics to evaluate the effectiveness of our community positioning and provide weekly insights

+ Develop community-specific marketing plans, including organic traffic generation, paid advertising, and email campaigns

+ Oversee the online customer experience during community launches and open houses to drive appointments

+ Monitor and manage marketing budgets for each division

+ Create compelling content that enhances the customer experience and converts web traffic into leads and appointments

+ Measure community performance and recommend adjustments to marketing strategies based on data insights

+ Serve as a liaison between corporate marketing and regional sales and marketing teams

Qualified applicants have:

+ 3-5 years of successful marketing experience is preferred

+ Bachelor’s degree in Marketing/Communication, Journalism or related field; or equivalent experience

+ Demonstrated leadership and communication skills

+ Exceptional organization, attention to detail and problem-solving skills, with the ability to multi-task and prioritize projects

+ Collaborative and strategic approach to lead creativity and change within the divisions

+ Demonstrated ability to write and proofread effective copy that drives online conversions

+ Demonstrated ability to oversee creative projects like video

+ Able to work effectively and independently in a complex professional environment

Life at NVR:

As the parent company of Ryan Homes, NVHomes and Heartland Homes, NVR is committed to your success and we will give you the tools, training, and industry knowledge you need to excel and thrive. Our management team is tenured and talented, nearly 80% of them promoted from within, so you will have mentors who can share their knowledge, and provide career guidance and encouragement.

NVR offers traditional benefits, among the best in the industry. In addition, we offer all employees stock ownership through a profit sharing trust as part of our retirement savings package. NVR has had the highest Earnings Per Share growth rate in the homebuilding industry for the past 10 years, so as we grow financially, so do you!

View more about our exceptional culture and comprehensive benefits at https://www.nvrcareers.com/ .

We are an Equal Opportunity Employer.Drug Testing and Credit Check are required.Applicants must be legally entitled to work in the United States, as NVR does not provide visa sponsorship.