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Posting Details

Job Title Marketing Automation Architect

Department TELETECHNET PLANNING

Position Number FP655A

Location Norfolk, VA

Job Summary

The Marketing Automation Architect specializing in Salesforce Marketing Cloud, and optimization marketing automation strategies to support the Division of Digital Transformation & Technology’s initiatives. This position works closely with the Student Enrollment team to architect and refine multi-channel automation workflows, ensuring seamless integrations and enhancing customer engagement. The architect’s expertise allows them to manage, troubleshoot, and optimize automation processes across Salesforce Marketing Cloud while providing valuable insights through performance reporting. The Marketing Automation Architect continuously drives improvements, ensuring the platform is fully leveraged to meet the evolving needs of marketing campaigns and align with business objectives to deliver exceptional results.

Position Type FullTime

Type of Recruitment General Public

Minimum Qualifications

Master’s degree in computer science, Business IT, Computer Programming, or related field. Or a bachelor’s degree, in the same fields of study, with equivalent related work experience to equate to a master’s degree may be substituted.

+ Strong understanding of Salesforce Marketing Cloud integrations, APis, and data management.

+ Proficiency in marketing automation best practices, including segmentation, personalization, and customer journey mapping.

+ Demonstrated ability to troubleshoot and resolve complex issues within marketing automation workflows, data integrations, and reporting.

+ Strong ability to collaborate with cross-functional teams, including marketing, IT, and data teams, to gather requirements and ensure successful automation implementation.

+ Excellent communication skills, both written and verbal, with the ability to explain technical concepts to non-technical stakeholders.

+ Salesforce Marketing Cloud Certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant).

+ Considerable experience in designing, implementing, and optimizing marketing automation workflows and multi-channel campaigns (email, SMS , social, etc.).

+ Considerable experience with HTML , CSS , SQL , AMPscript, and API functions

+ Considerable experience with reporting and analytics in Salesforce Marketing Cloud, including creating and analyzing campaign performance dashboards.

+ Prior working experience managing multiple projects simultaneously, with strong organizational and time-management skills.

+ Prior working experience with Google Analytics

+ Prior working experience with email marketing, including best practices.

Preferred Qualifications

Conditions of Employment

This is a remote role, working a typical 40-hour workweek.

**The equipment provided to staff with approved telework agreements enables them to deliver vital services to University faculty, staff, and students from remote locations. Many of our operations can and should continue as usual, even when the main physical campus is closed. Therefore, all DTT employees with an approved telework agreement are generally expected to work during official University closures.

Job Open Date 05/21/2025

Open Until Filled No

Application Review Date 05/27/2025

Job Close Date 05/27/2025

Special Instructions to Applicants / Additional Materials Required

Please supply a completed application, a resume, and a cover letter.

Criminal Background Check The final candidate is required to complete a criminal history check.

Department Information

Equity Statement

It is the policy of Old Dominion University to provide equal employment, educational and social opportunities for all persons, without regard to race (or traits historically associated with race including hair texture, hair type, and protective hairstyles such as braids, locks, and twists), color, religion, sex or gender (including pregnancy, childbirth, or related medical conditions), national origin, gender identity or expression, age, veteran status, disability, political affiliation, sexual orientation or genetic information. Individuals from minoritized communities, women, veterans and individuals with disabilities are encouraged to apply.

Reasonable Accommodation Request

If you are an individual with a disability and require reasonable accommodation, please contact the Office of Institutional Equity & Diversity at (757) 683-3141.

Pay Transparency Nondiscrimination Provision

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or © consistent with contractor’s legal duty to furnish information.

ODU Statement

Old Dominion University, located in Norfolk, is Virginia’s forward-focused public doctoral research university with more than 23,000 students, a top R1 research ranking, rigorous academics, an energetic residential community and initiatives that contribute $2.6 billion annually to Virginia’s economy.

Applicant Documents

Required Documents

+ Resume

+ Cover Letter/Letter of Application

Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).